03/19/21 Roundup: This Week’s Best Higher Ed Marketing Content

It’s Friday and the sun is shining! Let’s take a look at the best higher education marketing content of the week. 

From the broader world wide web of information:

7 Ways to Create Scroll-Stopping Visual Content for Social Media from Convince and Convert. Stories, messages, and images – how should you be using them in your social media content to enhance engagement? 

Why Marketing Needs to Be a Part of Everyone’s Job (and Job Description) from Duct Tape Marketing. Word-of-mouth marketing from those closest to a product or service works. So, are those inside your university, college, or K12 school equipped to market on your behalf? 

Top 10 Nonprofit Marketing/Fundraising Books and How to Read More from Dan Sanchez. Sometimes as an advancement officer of a university or K12 independent school, it can be tough to think of something new and interesting to say in that next email or phone call to potential donors. My colleague, @DanSanchez does some of the hard work by ranking 10 of his favorite marketing and fundraising books for nonprofits. After reading his suggestions, these books can also be useful to for-profits as well. 

Content produced by the team at Caylor Solutions this week includes:

From the Caylor Solutions blog: How to Create a Higher Ed Messaging Strategy. It’s possible to generate tons of content every year and still get poor results in your enrollment numbers. See how a strong higher ed messaging strategy can boost your content’s performance.

From the Higher Ed Marketer podcast: How to Leverage a Mascot Program. Kristi Lafree, Director of Enrollment Marketing at Butler University, joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler’s very own 65-lb English Bulldog mascot, to drive enrollment and awareness, including sending personalized direct mail to cats and dogs.

Video: We used to utilize only broadcast radio and TV, newspapers, direct mailers, and phone calls to reach our prospective students. Today’s world is much different. Just a few thoughts on how we need to adapt to today’s ever-changing digital world.