05/21/21 Roundup: This Week’s Best Higher Ed Marketing Content

It’s Friday! Let’s take a closer look at the best higher ed marketing content from around the Web and from our team members from Caylor Solutions.

From the greater World Wide Web of information:

Demographic Segmentation: What Is It & How Can You Use It? From Unbounce. Market segmentation is something we know we need to do in order to best reach our target markets: from alumni, to donors, to prospective students, to current students, families and beyond. But, could we be doing a better job? 

Lessons From a 250,000-strong Student Community from Enrollify. Learn more about the influence of Reddit in higher education and enrollment. 

Setting SMART Goals in Student Recruitment Strategies from Higher Education Marketing. Sometimes going back to the basics of marketing is just what your college or university needs. Take a look at setting SMART goals in your recruitment strategies.

Content produced by the team at Caylor Solutions this week includes:

From the Caylor Solutions blog, 9 Must-Have Items for Enrollment Marketing Budgets. Working on your annual education marketing budget? Here are some of my top recommendations that every marketer should have in their budget!

From the Higher Ed Marketer Podcast, The Magic is in the Messaging: Content Creation for Higher Ed Marketing. Content is where marketing is headed. How can marketers in higher education mass produce content that is relevant, applicable,a nd interesting to prospective students? We talk with Dan Freeborn, Assistant Director of Marketing and Enrollment at Northern Michigan University, about his unique approach to content.

Video: What is 5G? And what does it mean for higher ed mobile marketing? Simply put, 5G is the next generation of mobile internet access. It means more bandwidth, more speed and a better experience on our mobile devices wherever we go. It also represents a lot of opportunities for enrollment marketers. Here are five ways to consider leaning into the 5G revolution to enhance the effectiveness of your mobile marketing strategy.