05/28/21 Roundup: This Week’s Best Higher Ed Marketing Content

We honor and remember those who have served our country well. Thank you to the men and women who have served and sacrificed for our freedoms.

As we round out this week, we’ve gathered the top higher education marketing content of the week for this week’s content roundup.

From the greater World Wide Web of information:

30 Post Ideas to Spice Up Your Social Media (With Cool Examples!) from Signum. Creative block. We all get it on occasion, and it’s not very fun. When your imagination and creativity feel flat, take a look at this article for some quick tips on what to post next on your social media channels. 

7 Steps to Build a Successful Long-Term Content Model from Content Marketing Institute. You will notice I often post articles about content marketing. It’s because I am a believer in it – I know it works. The Content Marketing Institute provides some insight on how to create a long-term content model.

3 Types of Higher Ed CRM and Marketing Automation Reports You Didn’t Know You Needed from Higher Education Marketing. I blogged last week about must-have items for your budget, one of them being quality CRM software. This article highlights types of reports from your CRM that provide excellent insight (you might not have thought of these yet).

14 Ways to Drive Traffic to your Website’s Landing Pages (2021 Guide) from Unbounce. You’ve spent time (and money) creating beautiful landing pages Now…is anyone visiting them? If you’re having a difficult time driving traffic, take a look at these pointers from Unbounce.

How to Write the Perfect Meta Description for SEO (Step-by-Step) from SEO Sherpa. If you or someone on your team is trying to improve your SEO meta descriptions, this article  is helpful with insight on how to hone the skill. It’s not as easy as some might make it sound. 

20 Questions For Post-Pandemic Strategic Planning Readiness from Credo Higher Ed. You are likely asking questions (and have been for the past year) about your strategic plan moving forward. As we emerge from the pandemic, have you evaluated your readiness and preparedness for what lies ahead? This article gives 20 questions to ask.

Content produced by the team at Caylor Solutions this week includes:

From the Caylor Solutions blog, How to Work with Marketing Stakeholders. No education marketer is an island unto themselves. In this post, we explore how to improve collaboration among marketing stakeholders to improve campaign results.

From the Higher Ed Marketer Podcast, Dog Tours and TikTok Sessions: Getting Creative With College Tours. In this week’s podcast, we talk to Collin Palmer from the University of Toledo. We discuss how they’ve gotten creative around campus tours, instituting nighttime and dog-specific tours; how they’ve kept the community involved in the admissions process; why they’re relying on behavioral data from more than traditional freshmen, and more.

Video: Working on your annual education marketing budget? Here are some of my top recommendations that every marketer should have in their budget!