07/09/21 Roundup: This Week’s Best Higher Ed Marketing Content

As we close out this short work week, let’s review some of the top higher ed marketing content from across the Web and from our team here at Caylor Solutions.

From the greater World Wide Web of information:

5 Rules of Cost-Effective Video Marketing from Convince and Convert. We’ve written about marketing on a shoestring budget here at Caylor Solutions over the years. Here, the author zeros in on important factors to consider in cost-effective video marketing.

10 Automated Video Creation Tools, Tips and Resources from Niel Patel. What video creation tools have you used? This article offers 10 tools and tips to help automate your video creation. We use Lumen 5 to help present some of our content here at Caylor Solutions.

Facebook Video Ads Made Easy: 5 Ideas to Boost Sales from Social Media Examiner. I read a stat that said video ads bring in 270% more leads and 480% more clicks than image ads! If you’ve had difficulty figuring out how to best use Facebook Video Ads, this article might help. I appreciate the specific step-by-steps offered here.

Google July 2021 Core Update Rolling Out Now from Search Engine Land. Google is rolling out more updates. Here’s why you should care – “Whenever Google updates its search ranking algorithms, it means that your site can do better or worse in the search results. Knowing when Google makes these updates gives us something to point to in order to understand if it was something you changed on your web site or something Google changed with its ranking algorithm.” 

A Step-by-Step Guide to LinkedIn Ads from CXL. Some food for thought on when (and if) to use LinkedIn ads. 

Stress from Coronavirus Changed the Plans of High School Students from Inside Higher Ed. A new survey shows high school students are looking to stay closer to home and pursue less-expensive higher education options.

Content produced by the team at Caylor Solutions this week includes:

4 Ways to Leverage your Enrollment Communications Flow from the Caylor Solutions blog. Education marketers have a massive advantage when it comes to the enrollment communications flow. Here I want to show you how to leverage this unique opportunity.

From the Higher Ed Marketer Podcast, Transition, Reaction, & Tapping Student Expertise w/Mary Barr of Ball State University. This show will tackle all sorts of questions related to student recruitment, donor relations, marketing, new technologies and so much more. If you are looking for conversation centered around where the industry is going, this podcast is for you.

Video: Storytelling is a powerful technique that should be woven into each and every marketing message. Here we explore how storytelling enhances data-driven marketing to produce incredible results.