07/30/21 Roundup: This Week’s Best Higher Ed Marketing Content

Rounding out the last full week of July, here’s a look at the top higher ed marketing content of the week.

From the greater World Wide Web of information:

5 Things Every Marketer Should Know About Compliance from Hubspot. “More than ever, brand integrity has become a cornerstone for companies. Showing your users that you are serious about marketing compliance and respecting their privacy will set you apart from your competitors.”

Rebooting Your International Student Recruitment Strategy After the Pandemic from Higher Education Marketing. This article gives a forecast of international student enrollment and then provides excellent advice on how to ramp up your recruitment strategy for international students.

How to Write a Perfect Facebook Post from Neil Patel. Is it really possible to write the “perfect” Facebook post? Check out what Neil Patel has to say about getting very close to perfect.

How to Host a Webinar Your Audience Will Love from Jeff Bullas. If your college, university or private K12 school has an upcoming webinar, check out this article. From making sure you consider time zones when scheduling your webinar to preparing complementary media, it’s sure to help you ramp up your audience’s interest.

How to Start a Podcast: A 10-Step Guide from Jeff Bullas. As we know, podcasts can be very useful in getting our voices heard and another great tool in our marketing belt. So, how do you get started? Consider this article from jeffbullas.com.

The Future of the Campus Tour from Inside Higher Ed. ​​How has the pandemic impacted the way you offer campus tours? This Inside Higher Ed article sites several colleges and how they’ve adjusted. I’d love to know more about what your schools are doing.

Behavioural Lead Scoring in Higher Education Marketing Automation from Higher Education Marketing. Where and how does behavioral lead scoring play into your higher ed marketing?  

How to Get Listed in the YouTube Recommendation Sections from Neil Patel. If you want to get more eyes on your YouTube content, it’s in your interest to understand how YouTube recommendations work. This article brings light to what YouTube recommendations are and how to use them.

Content produced by the team at Caylor Solutions this week includes:

From the Caylor Solutions blog, How to Build Your Elevator Pitch Structure for a More Powerful Message. A great elevator pitch is a versatile messaging tool. Get your core elevator pitch structure right, and you’ve got a powerful foundation for communicating the uniqueness of your school.

Breathing Life Into Higher Education with Experiential Storytelling from The Higher Ed Marketer Podcast. With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how the story told by in-person higher ed impacts a student’s life more than any other learning experience. This week, we spoke with Phil Cook of Lee University.

Video: 6 Tips for Marketing Higher Ed to Generation Alpha. Understanding generational characteristics is key to successful messaging. Enrollment marketers are focusing attention on Gen Z now, but Generation Alpha is coming sooner than you think.