08/06/21 Roundup: This Week’s Best Higher Ed Marketing Content

It’s been absolutely beautiful in Indiana this week! As we round it out, let’s examine the roundup of the best higher ed marketing content from the week.

From the greater World Wide Web of information:

The What, Why and How of Video’s Next Revolution in Content Marketing from Content Marketing Institute. It seems everywhere I look today, I am finding articles about video marketing. A one-size-fits-all approach to video marketing often misses the mark. A new revolution is coming – personalized video marketing.

A Beginner’s Guide to Google Analytics 5 from Neil Patel. Google Analytics can seem a bit daunting. This maps out how-to on some of the basics of the tool. Are you able to see how visitors are interacting with your site?

9 Inspiring Examples of Higher Education Institutions on Social Media from the Social Media Strategies Summit blog. Sometimes it helps to see what other colleges and universities are doing with their higher ed strategies. Take a look at these nine.

20 School Blog Post Ideas Your Community Will Actually Want to Read from Digistorm. Are you having trouble coming up with blogging ideas for your school? This post lays out 20 ideas to get your brainstorming session started.

3 Steps to Creating a Winning Instagram Marketing Strategy from Convince & Convert. The answer to whether or not Instagram is a good idea in marketing is almost always yes. From posting consistently to using the right Instagram tools, here are some ways to ramp up your Instagram marketing strategy for your school.

10 School Newsletter Content Ideas Your Community Will Love from Digistorm. A school newsletter is a good way to communicate with current students, alumni, and friends. Coming up with content for one can prove challenging. This article gives 10 content ideas for your next newsletter. 

How to Get Started With Video Marketing from Neil Patel. This article states that video content is shared 1,200% more than text and image posts combined. How do you get started on a successful video campaign? Take a look.

Social Media Usage Statistics for 2021 Reveal Surprising Shifts from Convince & Convert. Jay Baer summarizes the Infinite Dial report on 2021 social media usage statistics. Read what gained and lost popularity and how the pandemic affected usage. 

Optimizing Education Website Design to Increase Conversions from Higher Education Marketing. Solid advice on what it takes to get more conversions from your higher education website.

Content produced by the team at Caylor Solutions this week includes:

From the Caylor Solutions blog, 10 Key Projects for Advancement Marketing. Successful education marketing is about enrollment, but it’s not complete without a fundraising component. Here are 10 projects where enrollment and advancement marketing can meet.

Video: How to Build Your Elevator Pitch Structure for a More Powerful Message. A great elevator pitch is a versatile messaging tool. Get your core elevator pitch structure right, and you’ve got a powerful foundation for communicating the uniqueness of your school.