09/02/21 Roundup: This Week’s Best Higher Ed Marketing Content

September hits, and our new students and returning students are back on campus. While we love seeing them back (especially after how 2020 looked), we also know our focus now turns to next Fall.

I hope the content provided in this week’s higher education content-of the-week roundup helps spark your marketing engines.

From the greater World Wide Web:

What is Instagram Creator Studio? [+ How Marketers Can Use It] from Hubspot. You can schedule Instagram posts, share the content, and understand insights all from your desktop with Instagram Creator Studio. Here’s how to best use it as a marketer.

How to Make YouTube Shorts for Business from Social Media Examiner. While YouTube Shorts are in beta testing, they’re still ready for use with some limited features. YouTube shorts are videos less than 15 seconds long that users share on the YouTube app. And, they’re created from your phone. Take a look.

Why You Should Align Your School’s Marketing and Admissions Team from Digistorm. In nearly every industry where admissions and marketing exist, it’s best they work together. Higher education is no exception. Here are four ways the two departments can align to accomplish better results.

7 Tips to Create Exceptional Content Marketing for Business Schools from Higher Education Marketing Solutions. Many of the colleges and universities I have worked with throughout the years have excellent business schools. So, how do you make yours stand out? Here are a few tips on creating content that will improve engagement with prospective students.

YouTube SEO: How to Optimize Video for YouTube Search from Jeff Bullas. Creating high-quality content for your YouTube channel is one thing. Optimizing those videos to drive more traffic is another. Here are some tips on how to grow exposure and engagement.

Content produced by the team at Caylor Solutions this week includes:

From the Caylor Solutions blog, Need to Drive Up Enrollment? Connect College Marketing with What Students Really Want. I can’t think of a better way to amp up your college marketing efforts than to focus your messaging on outcomes. Outcomes aren’t just part of the narrative about college. They’re the whole point.

From the Higher Ed Marketer podcast, Video Messages for Engagement w/Gen Z Students & Families with Ethan Beute of BombBomb. Ethan discusses creating personalized videos and evergreen videos for broader audiences, opportunities in higher ed to incorporate video messages, and more.

Video: In any digital marketing plan, gated content is the crown jewel. It’s a little elusive. Almost a secret. One so good, your audience might even pay to see it. So, what exactly is gated content, and how should you be using it? Take a look.