09/16/21 Roundup: This Week’s Best Higher Ed Marketing Content

Today we take a look at the top higher education marketing content of the week from across the Web and here at Caylor Solutions.

From the greater World Wide Web:

Building a Customer Experience Culture in K-12 schools from Digistorm. We live in an era where we expect top-notch customer experience and customer care. Those enrolled in your independent K-12 school are no different. This article offers some practical advice on how to improve the culture in your K-12 school. 

These 4 Content Marketing Fails are Fixable: Here’s How from Content Marketing Institute. We talk a lot about #content creation and how integral it is in your overall #marketing mis. Sometimes, however, we can inadvertently make mistakes that hinder effectiveness. Here are four “fails” that can be fixed.

Natural Instincts: Understanding the four alumni personas— Eagles, Hummingbirds, Cheetahs, and Koalas— and how to keep them connected from Case. My colleagues working in alumni relations function as excellent relationship managers. This article summarizes useful findings from professors who have decades of research and experience to share about four “types” of alumni. 

Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy from Higher Education Marketing Solutions.. Whether you’re a pro at paid advertising campaigns for higher ed or you’re a novice, this article is useful in pointing out ways to improve performance: from personas to targeting to the best types of ads for your school. 

10 Technology and Social Media Documentaries For Marketers from Neil Patel. Sometimes it’s just easier to watch a documentary to learn more about social media marketing and technology trends in marketing. Check out these 10 suggestions.

5 New Time-Saving Instagram Features for Marketers from Social Media Examiner. In the ever-changing landscape of Instagram, features continue to change. This article provides a summary of the five new features for marketers. 

Content produced by the team at Caylor Solutions this week includes:

15 Examples of Great Instagram Marketing for Higher Education from the Caylor Solutions blog. Based on the user profile of most Instagram users, Instagram marketing is simply a must for education marketers. Let’s look at 15 examples of Instagram posts and why they work.

Message Creation with the Caylor Solutions Team from the Higher Ed Marketer podcast. We wanted to show you behind the curtain, so to speak, at Caylor Solutions by highlighting the leadership team after their stellar accomplishment on a huge, multifaceted project.

Video: If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education.