09/24/21 Roundup: This Week’s Best Higher Ed Marketing Content

Happy Friday! Today we take a look at the top higher education marketing content of the week from across the Web and here at Caylor Solutions.

From the greater World Wide Web:

Incorporating Interactive Video for Marketing from Convince and Convert. “Ideally, interactive video is all about giving the user choices—about what they want to see and where they want to go in their search for relevant information.” Has your school used interactive video in your higher education marketing?

Writing Great Google Ads for Schools: A Step-by-Step Guide from Higher Education Marketing Solutions. From knowing the different types of Google Ads formats to making sure landing page content matches what your ad says, this post carefully outlines how to effectively write for Google Ads in higher education.

Instagram Reels Ads: How to Get Started from Social Media Examiner. Instagram reels ads  have pros and cons. Reels can be up to 30-seconds long and only be created on desktop. However, reels are front and center on user feeds. Here’s how to get started using reels ads on Instagram.

Organic Marketing vs. Paid Marketing: Everything You Need to Know from Hubspot. An outline of the differences between organic and paid marketing while making recommendations and giving examples of how to use each. I recommend having a mix of organic and paid marketing efforts.

NACCAP Christian College Fairs. I still think one of the best ways to discover which college is right for you and your student is to talk with representatives from multiple universities. NACCAP holds more than 130 Christian College Fairs across North America. Click for a date and location near you.

Content produced by the team at Caylor Solutions this week includes:

6 Reasons Why Direct Mail is the “New” Secret Sauce in Enrollment Marketing from the Caylor Solutions blog. Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Well, there’s some evidence to suggest that done right, direct mail may just be the secret sauce your enrollment campaigns need to reach today’s – and tomorrow’s – prospects.

Authenticity: Aligning the Online Message with the On-Campus Feel from the Higher Ed Marketer Podcast. This week, we spoke with Donnell Wiggins from the University of Dayton about the importance of the website in communicating both authenticity and the truth that recruitment is everyone’s job.

Video: If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education.