11/12/21 Roundup: This Week’s Best Higher Ed Marketing Content

Thanks for stopping by for this week’s roundup of the best higher education marketing content from the Web and from our team at Caylor Solutions.

From the greater World Wide Web:

Recruiting International Students: How to Create an Action Plan that Delivers. “As restrictions ease and international travel becomes feasible once again, it’s more important than ever for higher education institutions to have a plan in place to attract international students.” Suggestions for pay-per-click ads, optimizing your website for international students, and more from Higher Education Marketing Solutions.

Influencer Marketing for Higher Ed: Current Students and Alumni as Key Recruiters from Higher Education Marketing Solutions. Your current students, alumni and friends of the university are your biggest advocates. Help them and equip them to best represent your school.

What is a Brand Personality, According to Marketers Who’ve Developed Them from Hubspot. The first line of this article caught my eye: “If I could go out to dinner with any brand, I think I’d have to choose Trader Joe’s.” Read why the personality of a brand is so important. How does your college or university come across?

9 Proven Ways to Make Business Emails More Enticing from Jeff Bullas. Did you know that most people still get an average of 120 emails per day, largely comprised of marketing/business-related emails? So, how do you stand out among the noise with your university emails? Here are some ways to get your emails opened and read.

5 Social Media Content Hacks to Skyrocket Your Growth from Neil Patel. From leveraging reviews to creating hashtag contests, Neil Patel provides insight into how to increase your following and engagement on social media.

How to Clean Up Your Email List with These 5 Tips from Hubspot. Colleges and universities typically send a fair amount of emails. So, how do you keep your list clean and up-to-date? Check out these tips from Hubspot.

Reaching Gen Z by Boosting Creator Content on TikTok for Authentic School Media Advertising from Higher Education Marketing Solutions. TikTok is growing in popularity in Gen Z and even in older generations. If you’re not using it as part of your school’s social media strategy, it’s time to start. This article highlights the advantages of user-generated content on TikTok.

Content produced by the team at Caylor Solutions this week includes:

From the Caylor Solutions blog, 7 Essential Marketing Strategies for your Education Marketing Plan. While there are many marketing strategies you could have in your marketing plan, there are at least seven that I consider essential for higher ed marketing success. 

From the Higher Ed Marketer podcast, How Schools are Succeeding with One-to-One Video and TikTok. In this episode, we sat down with Zach Busekrus, Founder & Brand Strategist at Enrollify, to discuss how schools are effectively wielding one-to-one video strategies to personalize communication and reach a wider swath of potential students.