2/2/22 Roundup: This Week’s Best Higher Ed Marketing Content

If you’re in the Midwest, you are likely digging yourselves out from the heavy snow today. As you stay cozy inside, take a look at this week’s content roundup of the top higher education marketing content from the Web and from our team at Caylor Solutions.

From the greater World Wide Web:

The Kids are Alright: Myths and Realities in Higher Education from Bill Faust. It doesn’t matter the type of institution (from a small, faith-based, private school to the largest higher education brands in the world)…if we fail to communicate the value we can bring, we end up doing a disservice not only for our prospects but ultimately for our culture and the world around us.

6 Impactful Ways to Enhance Student Recruitment with a Student Application Portal from Higher Education Marketing Solutions. Are you really thinking through your student application portal and how it serves your prospects? Ease of use and accessibility are just a couple of ways to enhance your recruitment by improving your application process.

10 New Instagram Features Marketers Should be Using in 2022 from Hubspot. Instagram has rolled out some new features to try to keep ahead of its competitors. I particularly think many of these will be effective in the higher ed marketing mix – from “add yours” to story links and more.

8 Data-Backed Recommendations for Social Media Marketers in 2022 from Hubspot. What’s going to work best in social media marketing in 2022? The folks at Hubspot summarize their top eight recommendations based on their research. On their list is exploring new or emerging social media platforms and features – we’ll be covering some of those this year at Caylor Solutions.

Let Consumers Tell You How They Want to be Contacted from Martech. It pays to ask your students, prospects, families, alumni and friends how they want to be contacted instead of making that assumption. Consider building a simple form to gather the information.

Content produced by the team at Caylor Solutions this week includes:

From the Caylor Solutions blog, Landing Pages for Education Marketing: 3 Tips to Win the Day. The concept of landing pages seems pretty simple, but misconceptions abound about what they are exactly and how they’re supposed to work. I find this a lot in education marketing. Here are three tips to help you win the day.

From the Higher Ed Marketer podcast, How to Leverage Student-Produced, Authentic Content. This week, we sat down with Nate Jorgensen, Director of Marketing and Communications at the University of Cincinnati – College of Engineering and Applied Science, to discuss authentic communication to Generation Z students – often expected and desired to be imperfect.

New video this week — Your Next Higher Ed Branding Campaign: 4 Tips to Nail It. Your brand is your identity as it’s really perceived. If there’s anything that can trigger a cold sweat in higher ed marketers, it’s the high-pressure, high-reward branding campaign. Successful branding/rebranding requires time, patience, interpersonal skills, and intensive research. Here are four branding campaign tips.