Spreading Holiday Cheer: My Marketing Gift List

I know you’re working hard before the end of the semester, but don’t get left out this holiday season! Here’s a list of must-have resources for your enrollment marketing gift list.

Planning to spend some time Christmas shopping for the ones you love? Well, don’t forget about buying a little something for yourself!

There are a ton of resources and tools out there for enrollment marketers that you could get to help you reach your enrollment marketing goals. But over the years, I’ve found some resources to be much better than others.

So I’ve compiled them for you to consider as an enrollment marketing gift list for you and your team.

This list contains only the resources I’ve seen produce real results in my enrollment marketing or equipment that I’ve used time and time again to launch an enrollment marketing plan on a shoestring budget.

Don’t waste time or money on marketing gifts that aren’t very helpful. Use this marketing gift list to find some real holiday cheer!

8 Must-Have Books for Every Enrollment Marketer

YouTility – Jay Baer

This book turns marketing upside down. It shows that instead of focusing on trying to sell to prospects, companies should focus on truly helping people.

By genuinely helping someone, you not only close a sale, you create a customer for life. In our case, we’re creating education brand ambassadors (students & alumni) for life.

Talk Triggers – Jay Baer and Daniel Lemin

Nothing influences buying decisions like word of mouth marketing. Talk Triggers is a practical step-by-step guide on how to ignite lively student conversations that spread like wildfire. It teaches you how to anchor these conversations on what makes you different.

The Art of Social Media – Guy Kawasaki and Peg Fitzpatrick

This essential guide shows you how to do social media right. The authors show you how to optimize your social profiles, attract more followers, and effectively integrate social media and blogging. It’s full of tactics that have been proven to work in the real world.

Everybody Writes – Ann Handley

In our content-driven world, whoever has the best content wins most of the business. Top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of stellar content creation, production and publishing, with actionable how-to advice designed to get results.

It Doesn’t Have to Be Crazy at Work – Jason Fried

In this show-don’t-tell manifesto, the author shows it’s possible to work smarter not just harder. By approaching work with calmness, you can save yourself and your prospective students from the chaos, anxiety, and stress that plagues millions of workers every day.

Demographics and the Demand for Higher Education – Nathan D. Grave

Higher education is in for a major shift. This practical guide tells you what’s about to change and when it’ll change. It’s a must-read for higher education marketers and administrators and will help you plan strategically in order to successfully navigate the coming enrollment challenges.  

Contagious: Why Things Catch On – Jonah Berger

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. The book gives actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share.

Meet Generation Z – James Emery White

In this helpful resource, James Emery White explains who Generation Z is, how it came to be, and the impact it is likely to have on the nation and the faith. Importantly, the book provides a model of how to connect with and reach this rapidly growing generation.

13 Budget-friendly Tools For Savvy Higher Education Marketers

Let’s move on to useful equipment that’ll improve your marketing.            

360° Camera

Create richer content through this nimble camera that produces panorama spherical images and can transfer videos directly to your mobile device without the need of a computer.

Selfie Stick

Its flexible ball head provides 360 degree rotation angle for your camera and cell phone to get the best shooting position.

Stabilizer

Easily balance your phone or camera when recording video and produce smooth pro-looking videos even if you’re filming above your head or low to the ground.

Lavalier Mic

For your mobile camera. Through its accurate voice reproduction you will create high-quality videos.

Light Kit

Get impressive results from this affordable DIY Lighting Kit using reasonably priced items that are readily available in any hardware shop.

Stand, Screen, and Paper

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For creating the perfect backdrop for your photos and videos.

YouTube Director or iMovie 

Video editing software to make your videos sparkle so your audience takes you seriously.

Mevo livestreaming multi-use camera

Stream live to your customers, fans, & friends from virtually anywhere via Wi-Fi or LTE, without using a rig.

Blue Yeti mic

Record in almost any situation and produce crisp sound for podcasts, voice overs, and screencasts.

Digital Recorder

Use this handy Portable Digital Recorder for interviews.

WordPress Blog

Hop onto the best CMS on the market.

MailChimp

Build your list and get your email marketing going without paying a king’s ransom.

Snagit 

Considered by many to be the best screen-capture product on the market.

CoSchedule

Get your team organized and communicate with them from one place.

The best part?

You can get all this equipment and create a full content marketing creation studio for even a small budget. Goes to show that you can do so much with little.

So Happy Holidays to you, my friend! Go buy yourself something on this list and spread the holiday cheer.

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Featured image by Ozgur Coskun via Adobe Stock