Making the Case For College

by Bart Caylor | Oct 23, 2023 | Marketing Strategies, Blog, Featured, Higher Ed Marketing, Strategies

A generation ago, attending college after high school was a forgone conclusion for many people. A college degree was considered to be your best ticket to personal success, since it was the only real way to get the skills and credentials needed for a promising career....

Case Study FHES

by Bart Caylor | Mar 3, 2023

Case Study Fuller Higher Ed Solutions Branding & Marketing The Value of Practical Marketing (That Doesn’t Get Lost in Philosophy) about Fuller Higher Ed Solutions(FHES) When Tim Fuller launched his business in 2020, he’d already gained a wealth of experience over...

10 Budget-Friendly Marketing Tools for Higher Education Marketers

by Bart Caylor | May 15, 2023 | Marketing Budgets, Blog, Featured, Higher Ed Marketing, Tools

How often has your higher ed marketing team signed up for sweet new digital marketing tools only to get slammed with sticker shock once the trial periods expire? The unfortunate reality in 2023 is those SaaS premiums for your team’s favorite online tools can stack up...

Standing Out: Differentiating Yourself to Attract Mission-Fit Personas

by Bart Caylor | Feb 29, 2024 | Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing, case-studies, Podcast

Your school is unique:  Do the right people know that? That was one of the major themes of our conversation with Shane Baglini on our The Higher Ed Marketer Podcast.  Shane is the Senior Director of Marketing at Muhlenberg College, in Allentown, PA.  Under his watch,...

Leverage ChatGPT as Your Virtual Marketing Strategist

by Bart Caylor | Sep 2, 2024 | Featured, Future of Higher Ed, Leveraging AI

When you leverage ChatGPT, you can transform how your marketing team approaches content creation, strategic planning, and data analysis.  Every marketing team I have consulted with is overwhelmed with work.  Let’s face it, marketing as a profession typically requires...