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Featured Story
Unlock The Power of Continuous Learning
Continuous learning equips higher ed marketing teams to stay competitive, connect with students, and increase enrollment. Check out how!
The 5 Elements of an Effective Fundraising Case Statement
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
The 5 Areas of Professional Development with the Highest ROI for Higher Ed Marketing Teams
The idea of professional development is not a new concept, but sometimes it’s hard to see the connection between spending time in training and concrete marketing results. But I have seen the growth in marketing results that comes directly from the professional...
How Higher Ed Leaders Can Build Transformational Brands
Cultivating a transformational brand is essential for colleges and universities to stand out in today’s increasingly competitive higher education landscape. A strong, transformational brand does more than attract prospective students; it creates a lasting emotional...
Implementing Generative AI in Higher Education
Despite being one of the most transformative technologies of our time, implementing generative AI in higher education has been met with both excitement and apprehension. For many institutions, embracing AI technology feels daunting, not simply because of its...
More from the blog
Should Your School Do a Tuition Reset?
Rising tuition costs are becoming more of a barrier to new students. Would a tuition reset be right for your school? Find out more.
Maximizing ROI with Student-Generated Content
Unlock the power of student-generated content to create genuine connections with mission-fit students and amplify your reach.
Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams
Generative AI training can put your school on the fast-track to leveraging this technological revolution. Learn more in this post!