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Featured Story
The AI-Empathy Paradox: Artificial Intelligence in Student Engagement
Can artificial intelligence in student engagement enhance human connections? See how AI-driven tools help marketers personalize higher ed outreach.
How to Market a College with a Small Budget
How to market a college with a small budget is a challenge that many higher ed marketers wrestle with. But the good news is you don’t need a massive budget to create content that actually connects with prospective students. In fact, some of the most effective...
How AI is Changing Higher Ed Email Marketing
Higher ed email marketing campaigns send thousands of emails every year—to prospective students, current students, alumni, and donors. But with inboxes more crowded than ever, how can universities improve higher ed email marketing to make sure their emails actually...
Boosting Enrollment through Cross-Departmental Collaboration
Higher education institutions thrive when cross-departmental collaboration is at the core of their strategy. Yet, too often, marketing, admissions, IT, and faculty operate in silos, each focusing on their own piece of the puzzle without a shared approach. The...
How a University Revenue Strategy Balances Enrollment and Financial Sustainability
A strong university revenue strategy is essential for institutions navigating shifting enrollment trends, financial pressures, and increased competition. Universities must find ways to grow while maintaining financial health, ensuring that their investments in...
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7 Essential Education Marketing Strategies for 2025: A Complete Guide
Discover 7 essential education marketing strategies for 2025 to attract and engage students using AI, automation, and data-driven marketing.
The First 90 Days as a CMO: Five Key Lessons for Building Trust and Driving Success
First 90 days as a CMO? Bryce Hoffman shares how he built trust and led with confidence at WPI. Learn key insights for a strong start in higher ed marketing!
How Higher Ed Marketers Can Use AI to Improve Critical Thinking and Strategy
Discover how higher ed marketers can use AI to improve critical thinking, enhance strategy, and improve student recruitment.