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Featured Story
Digital Natives and AI: What Higher Ed Can Learn from Gen Z
How can higher ed engage digital natives and cultivate AI fluency at the same time? Conor and Finn Grennan share insights for the next generation of learners.
Faith-Based Enrollment Marketing: Strategies That Reflect Your Mission
Faith-based enrollment marketing isn’t just about growing numbers. It’s about faithfully living out your mission in a way that attracts the right students. For Christian colleges and universities, the challenge of declining enrollment comes with unique pressures....
Enrollment as a Turnaround Strategy: Leading a Proactive Recovery in Higher Ed
When Bethany College faced a $5 million financial gap, Interim President Dr. Jamie Caridi led with a bold turnaround strategy, placing enrollment at the heart of institutional recovery. The easy path would have been reactionary cost-cutting or hoping for a miracle...
Small College, Big Impact: Leveraging AI for Personalized Recruitment
Personalized recruitment is more than a buzzword. It’s the expectation of today’s prospective students. They want to feel seen, understood, and valued from the very first interaction with your institution. For small colleges, that’s a powerful opportunity… But also an...
The Higher Ed Turnaround Strategy Behind Friends University’s Comeback
It’s no secret that many private universities are navigating turbulent waters, making the need for a higher ed turnaround strategy more relevant than ever. Declining enrollment, mission drift, and increasing pressure to “do more with less” have left many faith-based...
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How to Create a Generative AI Playbook for Small College Marketing Teams
Build smarter campaigns with this generative AI playbook for small college marketing—tools, workflows, and staff training that actually work.
How Ivy Tech Built a Multi-Campus Brand Strategy That Works
Learn how Ivy Tech uses a multi-campus brand strategy to align 19 campuses with trust, research, and innovation.
Mission-Fit Enrollment Strategy: A Step-by-Step Guide
Learn how to implement a mission-fit enrollment strategy with clear steps to attract, engage, and enroll the right students.