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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
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Featured Story
Mission-Driven Enrollment Is the Future of Christian Higher Ed
In this episode, NACCAP President Phil Cook shares why mission-driven enrollment strategies are essential for the future of Christian higher ed.
Brand Awareness on a Budget: A Smarter Strategy for Small Colleges
Brand awareness is often touted as the holy grail of marketing—but for small colleges and universities, it can quickly become a distraction. When you're operating with a lean budget and enrollment targets that keep you up at night, every marketing dollar must count....
Christian Higher Education Innovation: Faith, Formation, and the Future
Christian higher education innovation is no longer optional—it's essential. From shifting enrollment trends to the explosion of AI and growing skepticism around college value, Christian colleges and universities must rethink how they fulfill their mission in today’s...
10 Alumni Engagement Ideas to Support Your Enrollment Goals
Institutions with high alumni engagement often have the strongest enrollment pipelines. Why? Because alumni aren't just nostalgic supporters or fundraising prospects—they're living proof of your institution's value. They carry your brand into boardrooms, churches,...
How to Market to First-Generation Hispanic Students
There is an incredible opportunity coming for higher ed marketers to serve a burgeoning audience of first-generation Hispanic students. There is little we can do about the numerous factors making up the looming enrollment cliff. Continuing effects from the COVID-19...
More from the blog
How to Use AI for Content Marketing in Higher Education
Learn how to use AI for content marketing in higher education to boost enrollment, build trust, and stay visible in today’s evolving digital landscape.
Using Storytelling in Higher Education Marketing to Drive Enrollment
Discover how Lee University uses storytelling in higher education marketing to drive enrollment, build community, and connect with students.
Guerrilla Marketing in Higher Education That Actually Works
See how the University of Michigan used guerrilla marketing in higher education to make a huge impact—without breaking the budget.