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Featured Story
How Higher Ed Leaders Can Build Transformational Brands
Learn from Dr. Nido Qubein on how to stand out in a crowded higher ed market with a transformational brand.
Implementing Generative AI in Higher Education
Despite being one of the most transformative technologies of our time, implementing generative AI in higher education has been met with both excitement and apprehension. For many institutions, embracing AI technology feels daunting, not simply because of its...
Should Your School Do a Tuition Reset?
As many colleges and universities face declining enrollment, rising tuition costs, and greater competition, more of them are considering drastic measures like a tuition reset. But enrollment management has become an increasingly complex challenge. Institutions must...
Maximizing ROI with Student-Generated Content
Student-generated content gives higher ed marketers a cost effective way to achieve what traditional marketing can’t—an authentic look into campus life that builds trust, sparks connections, and ultimately drives enrollment. When current students take the reins, they...
Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams
The era of artificial intelligence is here, and the need for generative AI training has never been greater for higher ed marketing teams. Attracting and recruiting prospective students in today’s higher education landscape is no small feat. With declining enrollment...
More from the blog
Strategic Communication: Identify Your School’s Why
Want to engage more students with your programs and events? See how strategic communication is key to student engagement.
Strategic Collaborations: Advancing Higher Ed with Corporate Partners
Discover how corporate partners can help transform higher education by bridging the gap between students and the workforce.
How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee
Learn how higher ed marketers can use platforms like Instagram, TikTok, and ZeeMee to create vibrant digital watering holes that drive engagement and boost enrollment.