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Featured Story
5 Strategies to Connect to Gen Z Prospective Students: New Gallup Poll
New insights from a Gallup poll on Gen Z prospective students! Learn how to connect with this generation with these 5 key strategies.
Intentional Branding: A Messaging Strategy That Resonates
Colleges and universities with massive brand equity get there only over long periods of time and through only one way—intentional branding. That’s because branding in higher education is more than just a logo or a tagline—it's a long-term strategy that reflects who...
Top 7 Social Media Strategies for Higher Education for Gen Z
If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...
Advancement as a Revenue Driver: Strategies for Alumni Engagement
As higher ed marketers, we spend a lot of time focused on student recruitment and enrollment, and rightfully so. But what happens if we leave advancement out of the equation? What’s often overlooked is that advancement isn’t just a nice-to-have function for...
Harness the Power of Generative AI to Build Digital Watering Holes
By leveraging generative AI, institutions can engage students like never before in their digital watering hole. A "watering hole" refers to a space—physical or digital—where a target audience naturally gathers, engages, and shares information. In the context of...
More from the blog
Integrating Marketing and Communications in Higher Ed
Learn how integrating communications and marketing can transform your enrollment marketing. Discover actionable strategies to break down silos.
7 Steps to Implementing an Audience-Centric Marketing Plan
How do you make the paradigm shift from org-centric content to an audience-centric marketing plan? Here’s how!
Ownable Brand Ideas: Higher Ed Marketing Done Differently
Finding brand ideas that resonate with multiple audiences and cut through the noise is not an impossible task! Here are the insights you need.