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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
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Featured Story
Intentional Branding: A Messaging Strategy That Resonates
Discover how Cedarville University stands out by focusing on intentional branding. Learn how to build and sustain a powerful brand.
Top 7 Social Media Strategies for Higher Education for Gen Z
If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...
Advancement as a Revenue Driver: Strategies for Alumni Engagement
As higher ed marketers, we spend a lot of time focused on student recruitment and enrollment, and rightfully so. But what happens if we leave advancement out of the equation? What’s often overlooked is that advancement isn’t just a nice-to-have function for...
Harness the Power of Generative AI to Build Digital Watering Holes
By leveraging generative AI, institutions can engage students like never before in their digital watering hole. A "watering hole" refers to a space—physical or digital—where a target audience naturally gathers, engages, and shares information. In the context of...
Programmatic Advertising Tactics: Success Through Patience and Precision
In today’s hyper-competitive landscape, higher ed institutions need to better understand and implement a solid programmatic advertising strategy to reach their enrollment goals. Many higher ed marketers still rely on broad, outdated advertising tactics, leading to...
More from the blog
Audience-Centric Marketing: Marketing in Service of Your Audience
Audience-centric marketing is a paradigm shift that can transform mediocre content into high performance marketing. Learn more!
The Enrollment Cliff Is Real
Explore strategies for tackling the enrollment cliff and finding mission-fit students with insights from Bart’s book, Chasing Mission Fit.
7 Tips to Create a Program Page that Converts
A good program page does more than just inform, it converts! Here are seven tips to create engaging program pages that motivate your mission-fit student.