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Featured Story
Implementing Generative AI in Higher Education
Implementing generative AI in higher education can be a daunting task. Here are practical steps to implement this transformative technology!
Should Your School Do a Tuition Reset?
As many colleges and universities face declining enrollment, rising tuition costs, and greater competition, more of them are considering drastic measures like a tuition reset. But enrollment management has become an increasingly complex challenge. Institutions must...
Maximizing ROI with Student-Generated Content
Student-generated content gives higher ed marketers a cost effective way to achieve what traditional marketing can’t—an authentic look into campus life that builds trust, sparks connections, and ultimately drives enrollment. When current students take the reins, they...
Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams
The era of artificial intelligence is here, and the need for generative AI training has never been greater for higher ed marketing teams. Attracting and recruiting prospective students in today’s higher education landscape is no small feat. With declining enrollment...
The Five Barriers to Effective Multicultural Marketing
Recent demographic shifts and an increasingly diverse higher education landscape mean that multicultural marketing is no longer a specialty—it’s a necessity. With the rapid growth of diverse populations, especially among Hispanic students and other multicultural...
More from the blog
Leadership at the Forefront: Secure Your Seat in Strategic Planning
In these challenging times, marketers must be more than storytellers. We must be leaders who help in strategic planning. Here’s why.
Shoestring Marketing Budgets: Maximizing Your Marketing Impact
Discover innovative strategies for getting the most out of tight marketing budgets. Drive student engagement and retention even with a shoestring budget.
The Campus Hospitality Playbook: Impactful Community Partnerships in Higher Ed
Learn how to enhance student recruitment and community engagement with a campus hospitality playbook and strategic partnerships.