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Featured Story

Failing Forward: Higher Ed Marketing Innovation

Many schools are hesitant to adopt higher ed innovation in their marketing strategy, but the benefits far outweigh the risks. Learn how innovation can change the game for your school!

Top 7 Social Media Strategies for Higher Education for Gen Z

October 14, 2024 | social media, Featured, Strategies, Generation Z

Find out the latest social media strategies that are driving enrollment in today’s fast-paced, ever-changing landscape.

Advancement as a Revenue Driver: Strategies for Alumni Engagement

Featured, Advancement, Podcast

As higher ed marketers, we spend a lot of time focused on student recruitment and enrollment, and rightfully so. But what happens if we leave advancement out of the equation? What’s often overlooked is that advancement isn’t just a nice-to-have function for...

Harness the Power of Generative AI to Build Digital Watering Holes

Featured, Future of Higher Ed, Leveraging AI

By leveraging generative AI, institutions can engage students like never before in their digital watering hole. A "watering hole" refers to a space—physical or digital—where a target audience naturally gathers, engages, and shares information. In the context of...

Programmatic Advertising Tactics: Success Through Patience and Precision

Marketing Budgets, Featured, Strategies, Podcast, Tools

In today’s hyper-competitive landscape, higher ed institutions need to better understand and implement a solid programmatic advertising strategy to reach their enrollment goals. Many higher ed marketers still rely on broad, outdated advertising tactics, leading to...

Aligning Marketing and Enrollment Teams for Maximum Impact

Featured, Ideas, Strategies, Teams

Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...