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Featured Story

Failing Forward: Higher Ed Marketing Innovation

Many schools are hesitant to adopt higher ed innovation in their marketing strategy, but the benefits far outweigh the risks. Learn how innovation can change the game for your school!

Advancement as a Revenue Driver: Strategies for Alumni Engagement

October 10, 2024 | Featured, Advancement, Podcast

Advancement is more than fundraising—it’s about building lifelong relationships that boost revenue, increase alumni engagement, and support student success.

Harness the Power of Generative AI to Build Digital Watering Holes

Featured, Future of Higher Ed, Leveraging AI

By leveraging generative AI, institutions can engage students like never before in their digital watering hole. A "watering hole" refers to a space—physical or digital—where a target audience naturally gathers, engages, and shares information. In the context of...

Programmatic Advertising Tactics: Success Through Patience and Precision

Marketing Budgets, Featured, Strategies, Podcast, Tools

In today’s hyper-competitive landscape, higher ed institutions need to better understand and implement a solid programmatic advertising strategy to reach their enrollment goals. Many higher ed marketers still rely on broad, outdated advertising tactics, leading to...

Aligning Marketing and Enrollment Teams for Maximum Impact

Featured, Ideas, Strategies, Teams

Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...

Admitted Student Research: Data Insights and Unexpected Encounters

Featured, Ideas, Strategies, Podcast, Tools, Recruiting

Admitted student research is a powerful yet underutilized tool in higher education marketing. By surveying your attending students, as well as students who decided to go elsewhere, you can give your admissions team additional data to help streamline their processes. ...