Blog
Your [Trusted] Education Marketing Source
Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
Download Now
Featured Story
Using Storytelling in Higher Education Marketing to Drive Enrollment
Discover how Lee University uses storytelling in higher education marketing to drive enrollment, build community, and connect with students.
Guerrilla Marketing in Higher Education That Actually Works
If you're exploring guerrilla marketing in higher education, here’s the good news—you don’t need a massive budget to make a meaningful impact. With the right idea and a willingness to engage students where they already are, even sidewalk chalk can move the needle. As...
Showcasing Your School’s User-Generated Content
As digital marketing channels continue to elevate new ways of promoting user-generated content, higher ed marketers have to continue identifying emotional stories that will speak to their target audience. This isn’t because higher ed marketers should be following all...
Church Partnerships: A Strategic Key to Enrollment Growth
Church partnerships may be one of the most underutilized tools in the enrollment toolbox for faith-based colleges and universities. The enrollment cliff isn’t a future projection anymore—it’s already reshaping the landscape of higher education. As the number of...
Marketing to the Entire Student Life Cycle
The student life cycle is not a fleeting encounter; it's an enduring relationship that evolves over time. This journey of a student through the stages of higher education encompasses the broad spectrum of interactions and experiences that students—and eventually,...
More from the blog
Why Marketing Literacy in Higher Education is Essential for Leaders
Marketing literacy in higher education is vital for leaders. Learn why it matters, its risks, and how to bridge the gap.
How to Use AI Tools in Higher Ed Marketing: A Practical Guide
Overwhelmed by generative AI options? This guide will show you how to use AI tools in higher ed marketing to simplify workflows, enhance creativity, and tackle your biggest challenges with confidence.
Why Generative AI Literacy is Non-Negotiable for Higher Ed Leaders
Leveraging AI technology transcends IT. Higher ed leaders must level-up their generative AI literacy to lead their schools into the future.