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Featured Story
Higher Ed Rebranding: Mission University’s Bold Transformation Story
Explore Mission University’s bold approach to higher ed rebranding as Dr. Mark Milioni leads the institution through a legacy-honoring transformation.
How to Design a Mission-Fit Student Recruitment Strategy for Long-Term Success
Every college needs a mission-fit student recruitment strategy—especially now, as enrollment pressures grow and student expectations shift. If you're like many higher ed marketers I speak with, you're feeling the strain. You're juggling tighter budgets, shrinking...
3 Key Strategies to Finding Mission-Fit Students
With the current challenges facing higher education, colleges and universities have to get laser-focused on finding mission-fit students. The specter of the upcoming "enrollment cliff" has cast a shadow over higher education institutions ever since the global health...
ChatGPT 5 in Higher Ed Marketing: What Small Colleges Need to Know
Small colleges exploring ChatGPT 5 in higher ed marketing are facing both new opportunities and familiar challenges. If you’re leading marketing at a small college, you already know the challenge. Your team is lean, your budget is limited, and yet expectations for...
College Viewbooks Still Matter: How to Make Print Work in a Digital World
College viewbooks are still one of the most influential tools in higher education marketing. Even in a digital-first world, a beautifully crafted viewbook—something prospective students can hold, flip through, and keep on their desk—delivers an emotional and tactile...
More from the blog
How to Market to First-Generation Hispanic Students
Discover how to connect with first-generation Hispanic students through targeted marketing strategies.
How to Use AI for Content Marketing in Higher Education
Learn how to use AI for content marketing in higher education to boost enrollment, build trust, and stay visible in today’s evolving digital landscape.
Using Storytelling in Higher Education Marketing to Drive Enrollment
Discover how Lee University uses storytelling in higher education marketing to drive enrollment, build community, and connect with students.