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Featured Story
AI-Driven Predictive Analytics for Enrollment Forecasting
Learn how AI-driven predictive analytics for enrollment forecasting helps colleges predict trends, target outreach, and respond faster to changing student behavior.
Fighting Summer Melt with Behavioral Data: A New Approach for Enrollment Teams
Summer melt is one of the most frustrating challenges enrollment teams face today. You spend months cultivating relationships with prospective students. You invest in nurturing them through the funnel—from first inquiry to deposit—and just when you think your incoming...
AI-Powered Video for Higher Ed Marketing: A Smarter Way to Tell Your Story
AI-powered video is changing the way higher ed marketers connect with students, families, and alumni. If you’re part of a small marketing team, chances are you’ve felt stretched. You need more content across more channels, but your time and resources haven’t grown to...
Flipping the Funnel: How Direct Admissions is Redefining Enrollment
For many enrollment professionals, direct admissions is emerging as a powerful alternative to the traditional college recruitment model. The familiar funnel—starting wide with inquiries, narrowing through applications and admits, and hoping yield falls into place—is...
AI Video Content Creation: How to Scale Authenticity and Engagement
AI video content creation is transforming how colleges and universities connect with prospective students—and it couldn’t come at a better time. For small marketing teams facing burnout, shrinking budgets, and rising expectations, the demand to “do more with less”...
More from the blog
Beyond Prestige: How Higher Ed Marketing Can Rebuild University Brand Trust
Carol Keese shares how higher ed marketers can rebuild university brand trust through storytelling, engagement, and student-centric marketing.
Hispanic Student Recruitment Strategies: How to Increase Enrollment & Engagement
Discover proven Hispanic student recruitment strategies that boost enrollment, from bilingual marketing to community engagement.
The Future of Higher Ed Marketing Leadership: Why Marketers Must Lead the Narrative
Higher ed marketing leadership means driving the brand narrative. Learn how Ethan Braden empowers marketing teams to lead in higher education.