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Featured Story
Alumni Advocacy for Recruitment: Why the First Ask Should Not Be a Donation
Build alumni advocacy for recruitment through mentoring, speaking, events, and relationships before financial asks.
Real Eyeballs in an Automated World: Diversifying Your Higher Education Advertising Strategy
Marketers have spent years learning how to improve their higher education advertising strategy. We have learned how to segment audiences, build retargeting campaigns, optimize landing pages, track conversions, and squeeze more value out of every click. But the digital...
Mission-Fit Enrollment Funnel: Rethinking Lead Quality in Higher Education
A mission-fit enrollment funnel begins with a difficult truth: more inquiries do not always lead to more enrolled students. When enrollment goals are missed and budgets are tight, increasing lead volume can feel like the most direct answer to the problem. A growing...
Higher Ed Differentiation: Why Christian Colleges Need to Stop Sounding the Same
Higher ed differentiation is getting harder. Not because colleges and universities don’t have great things to offer. Most of them do. They have committed faculty. Strong programs. Beautiful campuses. Caring communities. Meaningful student experiences. Championship...
Higher Ed YouTube Marketing: How Colleges Build Trust Before the Campus Visit
Higher ed YouTube marketing can help colleges build trust with prospective students long before they ever step on campus. For many enrollment and marketing teams, YouTube has become a storage closet. It holds old livestreams, a few polished brand videos, maybe a...
More from the blog
Embracing the CEO Mindset in Higher Ed Leadership
CCU President Eric Hogue shares his CEO mindset and bold strategies for navigating the complexities of higher ed leadership of sustainability, fundraising, and mission-driven leadership.
A Leader’s Guide to AI Adoption in Higher Ed Marketing
Move from policing to productivity. Learn why AI adoption in higher ed marketing is the essential operational shift your institution needs to thrive.
The Content Engine: Master Your Workflow for Higher Ed Marketing
Build a repeatable workflow for higher ed marketing to reduce burnout, stay consistent, and create content that drives mission-fit enrollment.