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Featured Story
Harness the Power of Generative AI to Build Digital Watering Holes
Dive into the potential of generative AI to build digital watering holes and captivate mission-fit students.
Programmatic Advertising Tactics: Success Through Patience and Precision
In today’s hyper-competitive landscape, higher ed institutions need to better understand and implement a solid programmatic advertising strategy to reach their enrollment goals. Many higher ed marketers still rely on broad, outdated advertising tactics, leading to...
Aligning Marketing and Enrollment Teams for Maximum Impact
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
Admitted Student Research: Data Insights and Unexpected Encounters
Admitted student research is a powerful yet underutilized tool in higher education marketing. By surveying your attending students, as well as students who decided to go elsewhere, you can give your admissions team additional data to help streamline their processes. ...
Strategic Communication: Identify Your School’s Why
When it comes to strategic communication, where do you begin? It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back - or even reverting back to last year's plan...
More from the blog
Digital Marketing Literacy and Best Practices for PPC
To get the most out of every dollar, higher ed marketers need to follow best practices for PPC and digital marketing. Join us to learn more!
7 Signs You Need a Website Overhaul
Your website should support your goals, not stand in the way. Here are 7 signs you need to revamp your enrollment website!
5 Foundational Strategies for Student Recruitment through Radical Hospitality
Increase student recruitment by building relationships through radical hospitality. Here’s how to foster long-lasting connections.