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Featured Story
The Hidden ROI of AI in Higher Ed Marketing Campaigns
Explore the real ROI of AI in higher ed marketing—from faster content to better targeting and smarter budget use.
Digital Natives and AI: What Higher Ed Can Learn from Gen Z
It’s hard to imagine a more relevant conversation for higher education than the evolving relationship between digital natives and AI. This makes a lot of sense because Gen Z students are growing up immersed in a world shaped by algorithms, automation, and machine...
Faith-Based Enrollment Marketing: Strategies That Reflect Your Mission
Faith-based enrollment marketing isn’t just about growing numbers. It’s about faithfully living out your mission in a way that attracts the right students. For Christian colleges and universities, the challenge of declining enrollment comes with unique pressures....
Enrollment as a Turnaround Strategy: Leading a Proactive Recovery in Higher Ed
When Bethany College faced a $5 million financial gap, Interim President Dr. Jamie Caridi led with a bold turnaround strategy, placing enrollment at the heart of institutional recovery. The easy path would have been reactionary cost-cutting or hoping for a miracle...
Small College, Big Impact: Leveraging AI for Personalized Recruitment
Personalized recruitment is more than a buzzword. It’s the expectation of today’s prospective students. They want to feel seen, understood, and valued from the very first interaction with your institution. For small colleges, that’s a powerful opportunity… But also an...
More from the blog
AI-Driven Student Journeys: Personalized Experiences are Reshaping Enrollment Marketing
AI-driven student journeys personalize engagement and improve yield. Here’s how to apply this game-changer in higher ed marketing.
Mission-First Leadership: How Dr. Dondi Costin Anchors Liberty University in Faith
Discover how mission-first leadership helps institutions stay faithful to their calling, inspire teams, and avoid drifting from their core mission.
Authentic Engagement: AI-Driven Chatbots for Higher Education
Explore how AI-driven chatbots enhance authentic student engagement without losing your human touch.