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Featured Story
The Higher Ed Marketing Literacy Gap: Why Leaders Must “Trust, But Verify” Strategy
Leaders don’t need marketing mastery, but they do need higher ed marketing literacy. Learn why “trust, but verify” is critical for your institution’s enrollment strategy.
Faithfully Different: Why Mission-Driven Enrollment Strategies Are Winning
In today's turbulent admissions landscape, mission-driven enrollment strategies are emerging as a powerful tool for Christian colleges seeking to stand out and succeed. Many institutions are grasping for anything that feels steady—new technologies, revised policies,...
Building a Conversion-Focused AI Social Media Strategy for Higher Ed
Having an AI social media strategy is the secret to transforming your higher ed institution’s digital presence from a source of burnout into a reliable conversion engine. For many higher ed marketing teams, the pressure to produce a constant stream of high-quality...
The Digital Front Door: Why Your University Website is Your #1 Marketing Asset
When it comes to attracting prospective students, your university website is often the very first stop they make. It’s your digital front door, the gateway to your institution, your programs, and your value proposition. In this episode of The Higher Ed Marketer, Troy...
10 Practical Moves for an AI Strategy in Higher Education
As higher education leaders navigate rapid change, the real challenge isn’t whether to use AI, but how to build a thoughtful AI strategy for higher education that serves mission, people, and students well. The 2025 State of AI report from McKinsey outlines where...
More from the blog
Enrollment as a Turnaround Strategy: Leading a Proactive Recovery in Higher Ed
How Bethany College used enrollment as a turnaround strategy to overcome a $5M crisis—shifting from crisis management to mission-driven growth.
Small College, Big Impact: Leveraging AI for Personalized Recruitment
Learn how small colleges can use AI for personalized recruitment—delivering student-centered experiences at scale.
The Higher Ed Turnaround Strategy Behind Friends University’s Comeback
Discover how Friends University used AI, personas, and values-driven leadership in a higher ed turnaround strategy that reignited mission and enrollment.