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Featured Story
Scaling Trust with an AI Enrollment Funnel Strategy
Learn how an AI enrollment funnel strategy helps small colleges scale trust, prevent melt, and deliver personalized recruitment while saving time.
Higher Ed Video Marketing: Why Universities Need a Video-First Strategy
Higher ed video marketing is quickly becoming one of the most important strategies universities can use to reach prospective students in today’s digital landscape. The way prospective students consume content has changed dramatically in the past decade. Long blocks of...
The Great Recalibration: What 2026 Means for Mission-Fit Marketing
Mission-fit marketing 2026 represents a fundamental shift from the "attention race" of the last decade to a new "trust race" in higher education. We have spent years reacting to the demographic cliff, shrinking budgets, and the sudden explosion of generative AI. Many...
From Brand Awareness to Enrollment-Driven Marketing
Enrollment-driven marketing is the shift many institutions must make when traditional higher ed marketing strategy focused on brand awareness fails to produce measurable higher education enrollment growth. If you’ve been in higher education marketing long enough,...
Social Media Search Optimization: The New Conversion Engine for Higher Ed
Social Media Search Optimization is quickly becoming one of the most important strategies in higher education marketing. And yet, most colleges are still using social media like it’s 2015. Posting consistently. Tracking likes. Celebrating follower growth. All while...
More from the blog
7 Signs You Need a Website Overhaul
Your website should support your goals, not stand in the way. Here are 7 signs you need to revamp your enrollment website!
Faith-based College Marketing: Lessons for Christian Colleges
Faith-based college marketing succeeds when mission and strategy align. Learn how to reach students with authentic storytelling, and measurable results.
Event Branding in Higher Education
Want to optimize your campus events? Learn how Biola University turns every touchpoint into a living brand story through strategic event branding in higher education.