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Featured Story
Programmatic Advertising Tactics: Success Through Patience and Precision
Learn how programmatic digital advertising can boost your enrollment and reach mission-fit students across your marketing channels.
Aligning Marketing and Enrollment Teams for Maximum Impact
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
Admitted Student Research: Data Insights and Unexpected Encounters
Admitted student research is a powerful yet underutilized tool in higher education marketing. By surveying your attending students, as well as students who decided to go elsewhere, you can give your admissions team additional data to help streamline their processes. ...
Strategic Communication: Identify Your School’s Why
When it comes to strategic communication, where do you begin? It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back - or even reverting back to last year's plan...
Strategic Collaborations: Advancing Higher Ed with Corporate Partners
There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...
More from the blog
Communicating the Cost of Higher Education: Insights from Ken Sigler
In this post, we dispel myths and give practical insights about communicating the cost of higher education.
Academic Advocates: Customer Service in Higher Education
Explore the transformative power of customer service in higher education with insights and practical tips to enhance student experiences.
A Marketer’s Quickstart Guide to Large Language Models
Do you know the secret power behind artificial intelligence? Dive into large language models behind the latest AI boom and learn how you can use them to your advantage.