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Featured Story
Faith-Based Enrollment Marketing: Strategies That Reflect Your Mission
Discover faith-based enrollment marketing strategies that align with your mission and attract students who thrive in your Christian college environment.
Enrollment as a Turnaround Strategy: Leading a Proactive Recovery in Higher Ed
When Bethany College faced a $5 million financial gap, Interim President Dr. Jamie Caridi led with a bold turnaround strategy, placing enrollment at the heart of institutional recovery. The easy path would have been reactionary cost-cutting or hoping for a miracle...
Small College, Big Impact: Leveraging AI for Personalized Recruitment
Personalized recruitment is more than a buzzword. It’s the expectation of today’s prospective students. They want to feel seen, understood, and valued from the very first interaction with your institution. For small colleges, that’s a powerful opportunity… But also an...
The Higher Ed Turnaround Strategy Behind Friends University’s Comeback
It’s no secret that many private universities are navigating turbulent waters, making the need for a higher ed turnaround strategy more relevant than ever. Declining enrollment, mission drift, and increasing pressure to “do more with less” have left many faith-based...
How to Create a Generative AI Playbook for Small College Marketing Teams
Building a generative AI playbook may not feel urgent. But it is increasingly important. For small college marketing teams working with limited time, budget, and staff, generative AI often feels like both a promise and a puzzle. You may have heard about its ability to...
More from the blog
How to Market to Gen Z: Why Real Stories Outperform Perfect Branding
Wondering how to market to Gen Z? Real, student-driven stories outperform polished campaigns. Learn how your college can connect with the next generation.
Mission-Driven Enrollment Is the Future of Christian Higher Ed
In this episode, NACCAP President Phil Cook shares why mission-driven enrollment strategies are essential for the future of Christian higher ed.
Brand Awareness on a Budget: A Smarter Strategy for Small Colleges
Small colleges can’t afford to waste budget. Learn how to build brand awareness organically—by prioritizing lead generation and smart content.