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Featured Story
10 Practical Moves for an AI Strategy in Higher Education
Explore 10 practical moves for an AI strategy for higher education, with insights from the State of AI report and clear next steps for leaders.
7 Must-Have Elements for an Effective Higher Ed Homepage
Just as the first impression others have of you rests on the way you present yourself—with your handshake, your smile, and the first words out of your mouth—your higher ed homepage offers a first impression of your institution for potential students. It was Will...
The Future of Higher Ed Video Marketing: Strategies for a Mission-Fit Future
Higher ed video marketing is undergoing significant shifts as we move into the future of enrollment marketing. For small college marketing teams, this change can feel like yet another overwhelming demand on your already stretched time and budget. You know that video...
Celebrating Innovation: The Key to Higher Ed Marketing Success
What is the difference between those higher ed brands that will succeed and those that fail in the future? In a word: innovation. I can’t tell you everything that will happen in the future. In some regards, it’s very uncertain. But there is one thing that I know for...
Why You Should Create Semantically Rich Content
While the phrase “semantically rich content” may never have crossed your mind, it’s a big deal when it comes to modern content marketing success. Here’s why. Search engines, particularly those powered by artificial intelligence, have evolved beyond simple keyword...
More from the blog
Audience-Centric Marketing: Marketing in Service of Your Audience
Audience-centric marketing is a paradigm shift that can transform mediocre content into high performance marketing. Learn more!
How to Appear on Google’s AI Search: A GEO Strategy for Colleges and Universities
Discover how colleges can use GEO to appear on Google’s AI Search—boosting visibility, trust, and brand recognition with mission-fit students.
Higher Ed Rebranding: Mission University’s Bold Transformation Story
Explore Mission University’s bold approach to higher ed rebranding as Dr. Mark Milioni leads the institution through a legacy-honoring transformation.