Blog

Your [Trusted] Education Marketing Source

Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.

Free Resource:

Chapter 1 of Bart’s new book:

“Chasing Mission Fit”



Download Now



Featured Story

AI Video Content Creation: How to Scale Authenticity and Engagement

Discover how AI video content creation in higher education boosts engagement, scalability, and student trust—without losing your authentic voice.

Using Storytelling in Higher Education Marketing to Drive Enrollment

May 22, 2025 | Marketing Strategies, content marketing, Marketing Trends, Featured, Strategies, Podcast, Tools

Discover how Lee University uses storytelling in higher education marketing to drive enrollment, build community, and connect with students.

Guerrilla Marketing in Higher Education That Actually Works

Marketing Budgets, Featured, Ideas, Strategies

If you're exploring guerrilla marketing in higher education, here’s the good news—you don’t need a massive budget to make a meaningful impact. With the right idea and a willingness to engage students where they already are, even sidewalk chalk can move the needle. As...

Showcasing Your School’s User-Generated Content

Featured, Strategies, Podcast

As digital marketing channels continue to elevate new ways of promoting user-generated content, higher ed marketers have to continue identifying emotional stories that will speak to their target audience. This isn’t because higher ed marketers should be following all...

Church Partnerships: A Strategic Key to Enrollment Growth

Marketing Strategies, Featured, Strategies, Teams

Church partnerships may be one of the most underutilized tools in the enrollment toolbox for faith-based colleges and universities. The enrollment cliff isn’t a future projection anymore—it’s already reshaping the landscape of higher education. As the number of...

Marketing to the Entire Student Life Cycle

Featured, Strategies, Podcast

The student life cycle is not a fleeting encounter; it's an enduring relationship that evolves over time. This journey of a student through the stages of higher education encompasses the broad spectrum of interactions and experiences that students—and eventually,...