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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.

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Chapter 1 of Bart’s new book:

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Featured Story

Failing Forward: Higher Ed Marketing Innovation

Many schools are hesitant to adopt higher ed innovation in their marketing strategy, but the benefits far outweigh the risks. Learn how innovation can change the game for your school!

Admitted Student Research: Data Insights and Unexpected Encounters

September 26, 2024 | Featured, Ideas, Strategies, Podcast, Tools, Recruiting

How well do you understand why students choose your school—or why they don’t? Learn how admitted student research can help you better target mission-fit students.

Strategic Communication: Identify Your School’s Why

Marketing Strategies, Featured, Future of Higher Ed, Strategies, Podcast

When it comes to strategic communication, where do you begin? It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back - or even reverting back to last year's plan...

Strategic Collaborations: Advancing Higher Ed with Corporate Partners

Fundraising Advancement, Featured, Ideas, Strategies, Advancement, Podcast

There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...

How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee

social media, Enrollment, Featured

Engaging Gen Z and Gen Alpha in today's higher education landscape requires creating digital watering holes where students feel connected. Unfortunately, traditional marketing strategies do not fully capture the attention of these digitally native generations as in...

Leadership at the Forefront: Secure Your Seat in Strategic Planning

Marketing Strategies, Featured, Higher Ed Marketing, Strategies, Podcast

One of the most overlooked elements of successful strategic planning in higher education is the critical role of higher ed marketing leaders. Far too often, marketing is viewed as an afterthought—brought in only to execute promotional tasks after key decisions have...