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Featured Story
Strategic Communication: Identify Your School’s Why
Want to engage more students with your programs and events? See how strategic communication is key to student engagement.
Strategic Collaborations: Advancing Higher Ed with Corporate Partners
There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...
How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee
Engaging Gen Z and Gen Alpha in today's higher education landscape requires creating digital watering holes where students feel connected. Unfortunately, traditional marketing strategies do not fully capture the attention of these digitally native generations as in...
Leadership at the Forefront: Secure Your Seat in Strategic Planning
One of the most overlooked elements of successful strategic planning in higher education is the critical role of higher ed marketing leaders. Far too often, marketing is viewed as an afterthought—brought in only to execute promotional tasks after key decisions have...
Shoestring Marketing Budgets: Maximizing Your Marketing Impact
Colleges and universities often face the challenge of making every dollar count in their marketing budgets. For higher ed marketers, working with limited marketing budgets can be one of the most frustrating aspects of the job. Most of us enrollment marketers are...
More from the blog
Marketing to Generation Alpha: How to Engage the Next Generation
They’re not filling out admissions forms yet, but marketing to Generation Alpha is going to be a priority for higher ed marketers. See how.
Enhance Your Outreach with Video Translation
As AI continues to develop, it has provided us new ways to reach prospective students—video translation! Learn how you can use it to enhance your outreach.
Higher Ed for Non-Traditional Students: Insights on Higher Education’s Evolving Landscape
Attract non-traditional students! Learn how with flexible degree pathways, bitesize learning options, and a relational campus culture.