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Featured Story
The 5 Elements of an Effective Fundraising Case Statement
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with fundraising campaigns and messaging.
The 5 Areas of Professional Development with the Highest ROI for Higher Ed Marketing Teams
The idea of professional development is not a new concept, but sometimes it’s hard to see the connection between spending time in training and concrete marketing results. But I have seen the growth in marketing results that comes directly from the professional...
How Higher Ed Leaders Can Build Transformational Brands
Cultivating a transformational brand is essential for colleges and universities to stand out in today’s increasingly competitive higher education landscape. A strong, transformational brand does more than attract prospective students; it creates a lasting emotional...
Implementing Generative AI in Higher Education
Despite being one of the most transformative technologies of our time, implementing generative AI in higher education has been met with both excitement and apprehension. For many institutions, embracing AI technology feels daunting, not simply because of its...
Should Your School Do a Tuition Reset?
As many colleges and universities face declining enrollment, rising tuition costs, and greater competition, more of them are considering drastic measures like a tuition reset. But enrollment management has become an increasingly complex challenge. Institutions must...
More from the blog
7 Steps to Implementing an Audience-Centric Marketing Plan
How do you make the paradigm shift from org-centric content to an audience-centric marketing plan? Here’s how!
Ownable Brand Ideas: Higher Ed Marketing Done Differently
Finding brand ideas that resonate with multiple audiences and cut through the noise is not an impossible task! Here are the insights you need.
Audience-Centric Marketing: Marketing in Service of Your Audience
Audience-centric marketing is a paradigm shift that can transform mediocre content into high performance marketing. Learn more!