Blog
Your [Trusted] Education Marketing Source
Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
Download Now
Featured Story
Admitted Student Research: Data Insights and Unexpected Encounters
How well do you understand why students choose your school—or why they don’t? Learn how admitted student research can help you better target mission-fit students.
Strategic Communication: Identify Your School’s Why
When it comes to strategic communication, where do you begin? It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back - or even reverting back to last year's plan...
Strategic Collaborations: Advancing Higher Ed with Corporate Partners
There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...
How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee
Engaging Gen Z and Gen Alpha in today's higher education landscape requires creating digital watering holes where students feel connected. Unfortunately, traditional marketing strategies do not fully capture the attention of these digitally native generations as in...
Leadership at the Forefront: Secure Your Seat in Strategic Planning
One of the most overlooked elements of successful strategic planning in higher education is the critical role of higher ed marketing leaders. Far too often, marketing is viewed as an afterthought—brought in only to execute promotional tasks after key decisions have...
More from the blog
Enhance Your Outreach with Video Translation
As AI continues to develop, it has provided us new ways to reach prospective students—video translation! Learn how you can use it to enhance your outreach.
Higher Ed for Non-Traditional Students: Insights on Higher Education’s Evolving Landscape
Attract non-traditional students! Learn how with flexible degree pathways, bitesize learning options, and a relational campus culture.
Using AI to Enhance Student Engagement
Explore how AI can help you enhance student engagement, drive enrollment, and scale your ability to cultivate relationships with students.