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Featured Story
Leadership in Higher Education During Times of Change
Dr. David Wright from Indiana Wesleyan University shares insights on leadership in higher education, navigating tech-driven transformation, and staying mission-focused in changing times.
Mobilizing Student Content Creators
If you’re fighting an up-hill battle to consistently produce social media content on a shoestring budget and limited staff, I highly recommend recruiting a team of student content creators to join forces with you. While the barriers to entry for social media are...
Embracing the CEO Mindset in Higher Ed Leadership
In higher ed leadership today, we face mounting challenges that don’t seem to be going away. Low enrollment numbers, tighter budgets, struggling student outcomes, and the constant concern of financial instability—all these issues weigh heavily on our institutions. ...
7 Ways to Identify Your School’s Differentiators
Do you know how your institution's differentiators? Today’s students have an overwhelming number of choices, and they need to know why your institution is the best fit for them. When you can clearly define and communicate your unique qualities, you will stand out to...
How Generative AI Tools Can Help You Survive the Enrollment Cliff
Even today, there’s still a lot of reticence among higher ed marketers to fully adopt generative AI tools in their enrollment strategies. At this point, everyone is playing around with ChatGPT, and everyone has been amused by the kinds of pictures that AI can...
More from the blog
Surviving the Enrollment Cliff: How AI-Enhanced CRMs Can Transform Higher Education Marketing
Because the stakes have never been higher, AI-enhanced CRMs are going to be an essential tool to survive the enrollment cliff.
Digital Marketing Literacy and Best Practices for PPC
To get the most out of every dollar, higher ed marketers need to follow best practices for PPC and digital marketing. Join us to learn more!
7 Signs You Need a Website Overhaul
Your website should support your goals, not stand in the way. Here are 7 signs you need to revamp your enrollment website!