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Featured Story
Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation
Higher education rebranding is more than a new logo—it’s about reshaping perceptions. See how Grace College transformed its marketing with bold strategies.
How to Get Better Content from AI Tools Like ChatGPT
Are you struggling to get high-quality content from AI tools like ChatGPT? You're not alone. Many higher ed marketers face this challenge, but with the right approach, AI can become a valuable partner rather than a frustrating tool. One of the biggest hurdles I see...
Mastering Organic Social Media: The 6M Framework to Engagement & Growth
Higher education marketing is both an art and a science, and organic social media plays a crucial role in helping institutions connect with their audiences. Unlike paid advertising, organic strategies rely on authenticity, engagement, and strategic planning to build a...
Why Marketing Literacy in Higher Education is Essential for Leaders
Marketing literacy in higher education is essential for today’s leaders, no matter what department or program they lead.. If you’re a higher education leader, you’ve likely heard terms like “digital strategy,” “lead generation,” or “brand awareness” thrown around in...
How to Use AI Tools in Higher Ed Marketing: A Practical Guide
Keeping up with technological advances in higher education marketing is crucial for staying ahead. Generative AI tools can boost creativity, streamline workflows, and make your outreach more effective. However, with so many tools available, it’s easy to feel...
More from the blog
5 Empowering Steps to Adopting a Growth Mindset in Higher Ed Marketing Teams
Adopting a growth mindset can transform your higher ed marketing team. Learn these practical steps that lead to innovation in your school!
Community College Marketing Strategies: Overcoming Misconceptions and Building Connections
Discover community college marketing strategies to overcome misconceptions and build authentic connections. Learn how Jeff Ebbing uses storytelling and creativity to engage students effectively.
Mission-Fit Marketing: Caylor Solutions’ Proven Framework
Discover how Caylor Solutions’ proven “Listen, Think, Solve” framework transforms mission-fit marketing for colleges. Boost your results today!