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Featured Story

Mission-Driven Innovation in Online Education

There is a huge need for innovation in online education. Kingswood University shows us a mission-driven approach.

Mobilizing Student Content Creators

November 11, 2024 | social media, Featured, Strategies, Teams

Fighting to get it all done with a limited budget and short staff? Check out this powerful hack that can transform your social media results!

Embracing the CEO Mindset in Higher Ed Leadership

Featured, Ideas, Future of Higher Ed, Strategies, Generation Z, Podcast

In higher ed leadership today, we face mounting challenges that don’t seem to be going away. Low enrollment numbers, tighter budgets, struggling student outcomes, and the constant concern of financial instability—all these issues weigh heavily on our institutions. ...

7 Ways to Identify Your School’s Differentiators

social media, Featured, Higher Ed Marketing

Do you know how your institution's differentiators? Today’s students have an overwhelming number of choices, and they need to know why your institution is the best fit for them. When you can clearly define and communicate your unique qualities, you will stand out to...

How Generative AI Tools Can Help You Survive the Enrollment Cliff

Featured, Future of Higher Ed, Strategies, Podcast, Tools, Leveraging AI

Even today, there’s still a lot of reticence among higher ed marketers to fully adopt generative AI tools in their enrollment strategies. At this point, everyone is playing around with ChatGPT, and everyone has been amused by the kinds of pictures that AI can...

Alumni Engagement for Powerful Digital Storytelling

content marketing, Featured, Strategies

Digital storytelling is a powerful tool. When used for alumni engagement, it helps higher ed marketers keep alumni connected and invested in their alma mater long after graduation. For a long time, the go-to medium for alumni engagement was the printed magazine. In...