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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.

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Featured Story

Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams

Generative AI training can put your school on the fast-track to leveraging this technological revolution. Learn more in this post!

Strategic Communication: Identify Your School’s Why

September 23, 2024 | Marketing Strategies, Featured, Future of Higher Ed, Strategies, Podcast

Want to engage more students with your programs and events? See how strategic communication is key to student engagement.

Strategic Collaborations: Advancing Higher Ed with Corporate Partners

Fundraising Advancement, Featured, Ideas, Strategies, Advancement, Podcast

There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...

How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee

social media, Enrollment, Featured

Engaging Gen Z and Gen Alpha in today's higher education landscape requires creating digital watering holes where students feel connected. Unfortunately, traditional marketing strategies do not fully capture the attention of these digitally native generations as in...

Leadership at the Forefront: Secure Your Seat in Strategic Planning

Marketing Strategies, Featured, Higher Ed Marketing, Strategies, Podcast

One of the most overlooked elements of successful strategic planning in higher education is the critical role of higher ed marketing leaders. Far too often, marketing is viewed as an afterthought—brought in only to execute promotional tasks after key decisions have...

Shoestring Marketing Budgets: Maximizing Your Marketing Impact

Featured, Podcast, Tools

Colleges and universities often face the challenge of making every dollar count in their marketing budgets. For higher ed marketers, working with limited marketing budgets can be one of the most frustrating aspects of the job. Most of us enrollment marketers are...