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Chapter 1 of Bart’s new book:
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Featured Story
The 5 Areas of Professional Development with the Highest ROI for Higher Ed Marketing Teams
Professional development isn’t taking a break from work, it’s strategic preparation to meet the new challenges of marketing.
How Higher Ed Leaders Can Build Transformational Brands
Cultivating a transformational brand is essential for colleges and universities to stand out in today’s increasingly competitive higher education landscape. A strong, transformational brand does more than attract prospective students; it creates a lasting emotional...
Implementing Generative AI in Higher Education
Despite being one of the most transformative technologies of our time, implementing generative AI in higher education has been met with both excitement and apprehension. For many institutions, embracing AI technology feels daunting, not simply because of its...
Should Your School Do a Tuition Reset?
As many colleges and universities face declining enrollment, rising tuition costs, and greater competition, more of them are considering drastic measures like a tuition reset. But enrollment management has become an increasingly complex challenge. Institutions must...
Maximizing ROI with Student-Generated Content
Student-generated content gives higher ed marketers a cost effective way to achieve what traditional marketing can’t—an authentic look into campus life that builds trust, sparks connections, and ultimately drives enrollment. When current students take the reins, they...
More from the blog
The Enrollment Cliff Is Real
Explore strategies for tackling the enrollment cliff and finding mission-fit students with insights from Bart’s book, Chasing Mission Fit.
7 Tips to Create a Program Page that Converts
A good program page does more than just inform, it converts! Here are seven tips to create engaging program pages that motivate your mission-fit student.
Leveraging Curiosity and Innovation in Higher Ed Marketing
To stay relevant, marketers have got to think outside of the box. Learn these insights into continual innovation in higher ed marketing!