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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
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Featured Story
Scaling AI Fluency for Marketing Teams: How ASU Leads with Innovation and Intent
See how ASU is leading AI fluency for marketing teams through leadership buy-in, innovation challenges, and custom tools that drive real, campus-wide impact.
Cost-Effective College Marketing Strategies for Enrollment Growth
Cost-effective college marketing strategies are no longer just a wish list item for under-resourced teams—they’re a necessity. In today’s higher ed landscape, tight budgets, rising enrollment goals, and a competitive market put enormous pressure on marketing...
Crisis Communication in Higher Ed: Pepperdine’s Wildfire Response
When it comes to crisis communication in higher ed, having a plan isn't enough. It’s how you execute that plan—with clarity, empathy, and authenticity—that determines whether your community walks away traumatized or reassured. That truth became all too real for...
How Small Colleges Can Stand Out: Why Your Mission Is More Important than Ever
With the education world changing so fast, many higher ed marketers are struggling to figure out how small colleges can stand out among all the other incredible options out there. But there’s another shift happening that can’t be ignored. Students today are...
Beyond Prestige: How Higher Ed Marketing Can Rebuild University Brand Trust
Higher education marketing has traditionally leaned on exclusivity, prestige, and tradition as its core selling points to sustain university brand trust. But as we continue to proceed through the enrollment cliff, institutions must rethink their approach. Rising...
More from the blog
How to Choose the Best Digital Marketing Agency for Your School
Learn how to select the ideal digital marketing agency for your school by weighing size, location, and specialization to drive real results.
Leadership in Higher Education During Times of Change
Dr. David Wright from Indiana Wesleyan University shares insights on leadership in higher education, navigating tech-driven transformation, and staying mission-focused in changing times.
Mobilizing Student Content Creators
Fighting to get it all done with a limited budget and short staff? Check out this powerful hack that can transform your social media results!