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Featured Story
From Inquiry to Integration: IU’s Seamless Enrollment Process
Learn how to create a seamless enrollment process that boosts student confidence, eliminates handoff gaps, and builds community from first inquiry to day one.
AI-Driven Predictive Analytics for Enrollment Forecasting
AI-driven predictive analytics for enrollment forecasting is no longer a futuristic concept—it’s a practical solution for institutions feeling the weight of unpredictable yield, shrinking demographics, and the constant pressure to do more with less. For decades,...
Fighting Summer Melt with Behavioral Data: A New Approach for Enrollment Teams
Summer melt is one of the most frustrating challenges enrollment teams face today. You spend months cultivating relationships with prospective students. You invest in nurturing them through the funnel—from first inquiry to deposit—and just when you think your incoming...
AI-Powered Video for Higher Ed Marketing: A Smarter Way to Tell Your Story
AI-powered video is changing the way higher ed marketers connect with students, families, and alumni. If you’re part of a small marketing team, chances are you’ve felt stretched. You need more content across more channels, but your time and resources haven’t grown to...
Flipping the Funnel: How Direct Admissions is Redefining Enrollment
For many enrollment professionals, direct admissions is emerging as a powerful alternative to the traditional college recruitment model. The familiar funnel—starting wide with inquiries, narrowing through applications and admits, and hoping yield falls into place—is...
More from the blog
Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers Need
Overcoming fear of AI in marketing starts with curiosity. Learn how higher ed marketers can embrace AI as a tool for creativity and strategy.
Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation
Higher education rebranding is more than a new logo—it’s about reshaping perceptions. See how Grace College transformed its marketing with bold strategies.
How to Get Better Content from AI Tools Like ChatGPT
Learn how to get better content from AI tools like ChatGPT by treating them as smart interns or eager collaborators.