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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.

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Featured Story

Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation

Higher education rebranding is more than a new logo—it’s about reshaping perceptions. See how Grace College transformed its marketing with bold strategies.

How Higher Ed Leaders Can Build Transformational Brands

December 12, 2024 | Branding, Featured, Strategies, Podcast, Teams

Learn from Dr. Nido Qubein on how to stand out in a crowded higher ed market with a transformational brand.

Implementing Generative AI in Higher Education

Featured, Strategies, Tools, Teams

Despite being one of the most transformative technologies of our time, implementing generative AI in higher education has been met with both excitement and apprehension. For many institutions, embracing AI technology feels daunting, not simply because of its...

Should Your School Do a Tuition Reset?

Featured, Ideas, Strategies, Podcast

As many colleges and universities face declining enrollment, rising tuition costs, and greater competition, more of them are considering drastic measures like a tuition reset. But enrollment management has become an increasingly complex challenge. Institutions must...

Maximizing ROI with Student-Generated Content

content marketing, Marketing Campaigns, Featured, Higher Ed Marketing, Strategies

Student-generated content gives higher ed marketers a cost effective way to achieve what traditional marketing can’t—an authentic look into campus life that builds trust, sparks connections, and ultimately drives enrollment. When current students take the reins, they...

Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams

Featured, Future of Higher Ed, Podcast, Tools, Leveraging AI

The era of artificial intelligence is here, and the need for generative AI training has never been greater for higher ed marketing teams. Attracting and recruiting prospective students in today’s higher education landscape is no small feat. With declining enrollment...