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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
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Featured Story
How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee
Learn how higher ed marketers can use platforms like Instagram, TikTok, and ZeeMee to create vibrant digital watering holes that drive engagement and boost enrollment.
Leadership at the Forefront: Secure Your Seat in Strategic Planning
One of the most overlooked elements of successful strategic planning in higher education is the critical role of higher ed marketing leaders. Far too often, marketing is viewed as an afterthought—brought in only to execute promotional tasks after key decisions have...
Shoestring Marketing Budgets: Maximizing Your Marketing Impact
Colleges and universities often face the challenge of making every dollar count in their marketing budgets. For higher ed marketers, working with limited marketing budgets can be one of the most frustrating aspects of the job. Most of us enrollment marketers are...
The Campus Hospitality Playbook: Impactful Community Partnerships in Higher Ed
To nail that all-important first impression every time, you’re going to need a campus hospitality strategy. A well-executed hospitality plan ensures that everyone on campus, from faculty and staff to students, delivers a consistently warm and welcoming experience. ...
Leverage ChatGPT as Your Virtual Marketing Strategist
When you leverage ChatGPT, you can transform how your marketing team approaches content creation, strategic planning, and data analysis. Every marketing team I have consulted with is overwhelmed with work. Let’s face it, marketing as a profession typically requires...
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From Accessibility to AI: The Changing Contours of Online Learning
Online education is changing rapidly, especially with the rise of AI. Learn how to manage those changes, and how to use AI to assist, not replace, human productivity.
5 Essential AI Skills for Students in the Modern Workforce
The AI revolution is here to stay. Students will need these essential AI skills in order to succeed in a workforce enhanced by generative AI.
Your 2023 Higher Ed Marketing All-Star Team
Learn from our featured guests’ stories how to leverage your communication and marketing tools to make your school’s image attractive to prospective students.