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Featured Story
How to Design a Mission-Fit Student Recruitment Strategy for Long-Term Success
Design a mission-fit student recruitment strategy that boosts enrollment, retention, and long-term student success.
3 Key Strategies to Finding Mission-Fit Students
With the current challenges facing higher education, colleges and universities have to get laser-focused on finding mission-fit students. The specter of the upcoming "enrollment cliff" has cast a shadow over higher education institutions ever since the global health...
ChatGPT 5 in Higher Ed Marketing: What Small Colleges Need to Know
Small colleges exploring ChatGPT 5 in higher ed marketing are facing both new opportunities and familiar challenges. If you’re leading marketing at a small college, you already know the challenge. Your team is lean, your budget is limited, and yet expectations for...
College Viewbooks Still Matter: How to Make Print Work in a Digital World
College viewbooks are still one of the most influential tools in higher education marketing. Even in a digital-first world, a beautifully crafted viewbook—something prospective students can hold, flip through, and keep on their desk—delivers an emotional and tactile...
Transforming Higher Ed Marketing with AI Tools
Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...
More from the blog
How to Market a College with a Small Budget
Learn how to market a college with a small budget using creative, low-cost strategies. See how it’s possible to maximize your resources, engage students, and boost enrollment affordably!
How AI is Changing Higher Ed Email Marketing
AI is transforming higher ed email marketing. Learn how universities can use AI to personalize, automate, and improve email engagement.
Boosting Enrollment through Cross-Departmental Collaboration
Boost enrollment with cross-departmental collaboration—align marketing, admissions, & IT to create a seamless student recruitment strategy.