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Featured Story
Are You Wasting Money on Marketing? How a Marketing Audit Can Save Your Budget
Uncover hidden inefficiencies and optimize spending at your small college through a comprehensive marketing audit.
From Inquiry to Integration: IU’s Seamless Enrollment Process
At Indiana University Bloomington, creating a seamless enrollment process isn’t just a goal—it’s a guiding principle. From the moment a student expresses interest to the day they arrive on campus, IU’s admissions team is committed to building trust, fostering...
AI-Driven Predictive Analytics for Enrollment Forecasting
AI-driven predictive analytics for enrollment forecasting is no longer a futuristic concept—it’s a practical solution for institutions feeling the weight of unpredictable yield, shrinking demographics, and the constant pressure to do more with less. For decades,...
Fighting Summer Melt with Behavioral Data: A New Approach for Enrollment Teams
Summer melt is one of the most frustrating challenges enrollment teams face today. You spend months cultivating relationships with prospective students. You invest in nurturing them through the funnel—from first inquiry to deposit—and just when you think your incoming...
AI-Powered Video for Higher Ed Marketing: A Smarter Way to Tell Your Story
AI-powered video is changing the way higher ed marketers connect with students, families, and alumni. If you’re part of a small marketing team, chances are you’ve felt stretched. You need more content across more channels, but your time and resources haven’t grown to...
More from the blog
Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation
Higher education rebranding is more than a new logo—it’s about reshaping perceptions. See how Grace College transformed its marketing with bold strategies.
How to Get Better Content from AI Tools Like ChatGPT
Learn how to get better content from AI tools like ChatGPT by treating them as smart interns or eager collaborators.
Mastering Organic Social Media: The 6M Framework to Engagement & Growth
Boost engagement without paid ads! Learn Jenny Li Fowler’s 6M Framework for organic social media success in higher ed marketing.