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Featured Story
Leadership at the Forefront: Secure Your Seat in Strategic Planning
In these challenging times, marketers must be more than storytellers. We must be leaders who help in strategic planning. Here’s why.
Shoestring Marketing Budgets: Maximizing Your Marketing Impact
Colleges and universities often face the challenge of making every dollar count in their marketing budgets. For higher ed marketers, working with limited marketing budgets can be one of the most frustrating aspects of the job. Most of us enrollment marketers are...
The Campus Hospitality Playbook: Impactful Community Partnerships in Higher Ed
To nail that all-important first impression every time, you’re going to need a campus hospitality strategy. A well-executed hospitality plan ensures that everyone on campus, from faculty and staff to students, delivers a consistently warm and welcoming experience. ...
Leverage ChatGPT as Your Virtual Marketing Strategist
When you leverage ChatGPT, you can transform how your marketing team approaches content creation, strategic planning, and data analysis. Every marketing team I have consulted with is overwhelmed with work. Let’s face it, marketing as a profession typically requires...
Redefining Student-Centered Learning: Insights from The Universities at Shady Grove
Student-centered learning is becoming increasingly important as students and families prioritize the return on investment in higher education. Now more than ever, students and families are shifting their focus toward the real-world value they are getting out of their...
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5 Social Media Trends for Higher Ed Marketers in 2024
Higher ed marketers must leverage evolving social media trends to engage prospective students and bolster brand awareness in 2024. Check out these five trends you should consider for your social media strategy to ensure your institution thrives as we approach the enrollment cliff!
Video Storytelling: A Strategy for Building Your Brand’s Content Engine
Discover how video storytelling can build your brand’s content engine. Never worry about what to post again!
The AI Toolbox That Won’t Let You Get Left Behind
Check out our recommended AI toolbox to help you stay on top of the little things so you can focus on the big things.