Featured Story
How Generative AI Tools Can Help You Survive the Enrollment Cliff
Still on the fence about diving deep into generative AI tools? Don’t wait to prepare for the enrollment cliff. Learn more here.
Alumni Engagement for Powerful Digital Storytelling
Digital storytelling is a powerful tool. When used for alumni engagement, it helps higher ed marketers keep alumni connected and invested in their alma mater long after graduation. For a long time, the go-to medium for alumni engagement was the printed magazine. In...
Should You Create an In-house Agency with Your Higher Ed Marketing Team?
In a bold move, Purdue University has restructured its marketing department into an in-house agency, now known as Purdue Brand Studio. This strategic transformation aims to elevate the university’s storytelling capabilities and align creative efforts with...
5 Strategies to Connect to Gen Z Prospective Students: New Gallup Poll
Gen Z has been arriving on campus for a few short years now, but now there is even more data on how to better connect with Gen Z prospective students! With the experience we’ve had so far with Gen Z, we know that they approach their futures differently than the...
Intentional Branding: A Messaging Strategy That Resonates
Colleges and universities with massive brand equity get there only over long periods of time and through only one way—intentional branding. That’s because branding in higher education is more than just a logo or a tagline—it's a long-term strategy that reflects who...
More from the blog
3 Key Strategies to Finding Mission-Fit Students
The enrollment cliff is looming on the horizon. Learn how you can thrive in spite of the challenges by finding mission-fit students!
Marketing to Generation Alpha: How to Engage the Next Generation
They’re not filling out admissions forms yet, but marketing to Generation Alpha is going to be a priority for higher ed marketers. See how.
Enhance Your Outreach with Video Translation
As AI continues to develop, it has provided us new ways to reach prospective students—video translation! Learn how you can use it to enhance your outreach.