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Featured Story

How to Get Better Content from AI Tools Like ChatGPT

Learn how to get better content from AI tools like ChatGPT by treating them as smart interns or eager collaborators.

Maximizing ROI with Student-Generated Content

December 2, 2024 | content marketing, Marketing Campaigns, Featured, Higher Ed Marketing, Strategies

Unlock the power of student-generated content to create genuine connections with mission-fit students and amplify your reach.

Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams

Featured, Future of Higher Ed, Podcast, Tools, Leveraging AI

The era of artificial intelligence is here, and the need for generative AI training has never been greater for higher ed marketing teams. Attracting and recruiting prospective students in today’s higher education landscape is no small feat. With declining enrollment...

The Five Barriers to Effective Multicultural Marketing

Branding, Marketing Strategies, Featured, Future of Higher Ed, Strategies, Generation Z

Recent demographic shifts and an increasingly diverse higher education landscape mean that multicultural marketing is no longer a specialty—it’s a necessity. With the rapid growth of diverse populations, especially among Hispanic students and other multicultural...

Failing Forward: Higher Ed Marketing Innovation

Marketing Trends, Featured, Future of Higher Ed, Strategies, Leveraging AI

While the idea of fully embracing higher ed marketing innovation can feel risky, the risk of staying the same is much greater. In today’s ever-changing higher education landscape, marketers face an uphill battle. Budgets are tight, resources are stretched thin, and...

How to Choose the Best Digital Marketing Agency for Your School

Marketing Budgets, Featured, Higher Ed Marketing, Strategies

Finding the right digital marketing agency can be a bit like looking for a needle in a haystack. With endless options and varied specializations, it’s easy to feel overwhelmed. But the right digital marketing agency can make a world of difference in your...