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Featured Story
Maximizing ROI with Student-Generated Content
Unlock the power of student-generated content to create genuine connections with mission-fit students and amplify your reach.
Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams
The era of artificial intelligence is here, and the need for generative AI training has never been greater for higher ed marketing teams. Attracting and recruiting prospective students in today’s higher education landscape is no small feat. With declining enrollment...
The Five Barriers to Effective Multicultural Marketing
Recent demographic shifts and an increasingly diverse higher education landscape mean that multicultural marketing is no longer a specialty—it’s a necessity. With the rapid growth of diverse populations, especially among Hispanic students and other multicultural...
Failing Forward: Higher Ed Marketing Innovation
While the idea of fully embracing higher ed marketing innovation can feel risky, the risk of staying the same is much greater. In today’s ever-changing higher education landscape, marketers face an uphill battle. Budgets are tight, resources are stretched thin, and...
How to Choose the Best Digital Marketing Agency for Your School
Finding the right digital marketing agency can be a bit like looking for a needle in a haystack. With endless options and varied specializations, it’s easy to feel overwhelmed. But the right digital marketing agency can make a world of difference in your...
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Academic Advocates: Customer Service in Higher Education
Explore the transformative power of customer service in higher education with insights and practical tips to enhance student experiences.
A Marketer’s Quickstart Guide to Large Language Models
Do you know the secret power behind artificial intelligence? Dive into large language models behind the latest AI boom and learn how you can use them to your advantage.
Enhancing Donor Engagement with Digital Storytelling and AI
Enhancing donor engagement is within reach with AI and digital storytelling with these invaluable insights on crafting compelling narratives and leveraging AI for efficiency.