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Featured Story

Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams

Generative AI training can put your school on the fast-track to leveraging this technological revolution. Learn more in this post!

Shoestring Marketing Budgets: Maximizing Your Marketing Impact

September 9, 2024 | Featured, Podcast, Tools

Discover innovative strategies for getting the most out of tight marketing budgets. Drive student engagement and retention even with a shoestring budget.

The Campus Hospitality Playbook: Impactful Community Partnerships in Higher Ed

Enrollment, Featured, Ideas, Strategies, Podcast, Recruiting

To nail that all-important first impression every time, you’re going to need a campus hospitality strategy. A well-executed hospitality plan ensures that everyone on campus, from faculty and staff to students, delivers a consistently warm and welcoming experience. ...

Leverage ChatGPT as Your Virtual Marketing Strategist

Featured, Future of Higher Ed, Leveraging AI

When you leverage ChatGPT, you can transform how your marketing team approaches content creation, strategic planning, and data analysis. Every marketing team I have consulted with is overwhelmed with work. Let’s face it, marketing as a profession typically requires...

Redefining Student-Centered Learning: Insights from The Universities at Shady Grove

Branding, Marketing Strategies, Marketing Campaigns, Featured, Strategies, Podcast

Student-centered learning is becoming increasingly important as students and families prioritize the return on investment in higher education. Now more than ever, students and families are shifting their focus toward the real-world value they are getting out of their...

Social Media for GenZ: ZeeMee App’s Impact on Recruitment

social media, Featured, Generation Z, Podcast, Tools

Could the ZeeMee App be a secret weapon for your higher ed social media strategy? You should at least consider it! Unfortunately, in the work we do as higher ed marketers, connecting with Gen Z students has become increasingly complex. Traditional communication...