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Featured Story
Should You Create an In-house Agency with Your Higher Ed Marketing Team?
Thinking about creating your own in-house agency for your institution? Learn from Purdue’s experience and make the right decision!
5 Strategies to Connect to Gen Z Prospective Students: New Gallup Poll
Gen Z has been arriving on campus for a few short years now, but now there is even more data on how to better connect with Gen Z prospective students! With the experience we’ve had so far with Gen Z, we know that they approach their futures differently than the...
Intentional Branding: A Messaging Strategy That Resonates
Colleges and universities with massive brand equity get there only over long periods of time and through only one way—intentional branding. That’s because branding in higher education is more than just a logo or a tagline—it's a long-term strategy that reflects who...
Top 7 Social Media Strategies for Higher Education for Gen Z
If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...
Advancement as a Revenue Driver: Strategies for Alumni Engagement
As higher ed marketers, we spend a lot of time focused on student recruitment and enrollment, and rightfully so. But what happens if we leave advancement out of the equation? What’s often overlooked is that advancement isn’t just a nice-to-have function for...
More from the blog
Decoding GEO: What It Is and Why It Should Be In Your Marketing Strategy
Have you heard of GEO? It could be the next marketing strategy you need to make sure your content stands out in an AI-driven world.
Beyond the Funnel: Understanding the Enrollment Ecosystem
Meet the evolving needs of today’s students by exploring the transformative concept of the enrollment ecosystem in our latest blog.
3 Reasons Why You Should Expand Your Team through Influencer Marketing
Influencer marketing takes a lot of work and investment. So why should you even do it? Here are three compelling reasons.