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Featured Story

Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation

Higher education rebranding is more than a new logo—it’s about reshaping perceptions. See how Grace College transformed its marketing with bold strategies.

The Five Barriers to Effective Multicultural Marketing

November 25, 2024 | Branding, Marketing Strategies, Featured, Future of Higher Ed, Strategies, Generation Z

Multicultural marketing is no longer a specialty—it’s a necessity. Here’s how to overcome 5 common barriers to reaching Hispanic students.

Failing Forward: Higher Ed Marketing Innovation

Marketing Trends, Featured, Future of Higher Ed, Strategies, Leveraging AI

While the idea of fully embracing higher ed marketing innovation can feel risky, the risk of staying the same is much greater. In today’s ever-changing higher education landscape, marketers face an uphill battle. Budgets are tight, resources are stretched thin, and...

How to Choose the Best Digital Marketing Agency for Your School

Marketing Budgets, Featured, Higher Ed Marketing, Strategies

Finding the right digital marketing agency can be a bit like looking for a needle in a haystack. With endless options and varied specializations, it’s easy to feel overwhelmed. But the right digital marketing agency can make a world of difference in your...

Leadership in Higher Education During Times of Change

Featured, Ideas, Future of Higher Ed, Strategies, Podcast, Teams, Leveraging AI

If there is anything I know for sure, leadership in higher education is more critical than ever. Colleges and universities are facing new challenges from every angle: shifting student demographics, digital learning transformations, evolving workforce needs, and a...

Mobilizing Student Content Creators

social media, Featured, Strategies, Teams

If you’re fighting an up-hill battle to consistently produce social media content on a shoestring budget and limited staff, I highly recommend recruiting a team of student content creators to join forces with you. While the barriers to entry for social media are...