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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
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Featured Story
Are You Wasting Money on Marketing? How a Marketing Audit Can Save Your Budget
Uncover hidden inefficiencies and optimize spending at your small college through a comprehensive marketing audit.
From Inquiry to Integration: IU’s Seamless Enrollment Process
At Indiana University Bloomington, creating a seamless enrollment process isn’t just a goal—it’s a guiding principle. From the moment a student expresses interest to the day they arrive on campus, IU’s admissions team is committed to building trust, fostering...
AI-Driven Predictive Analytics for Enrollment Forecasting
AI-driven predictive analytics for enrollment forecasting is no longer a futuristic concept—it’s a practical solution for institutions feeling the weight of unpredictable yield, shrinking demographics, and the constant pressure to do more with less. For decades,...
Fighting Summer Melt with Behavioral Data: A New Approach for Enrollment Teams
Summer melt is one of the most frustrating challenges enrollment teams face today. You spend months cultivating relationships with prospective students. You invest in nurturing them through the funnel—from first inquiry to deposit—and just when you think your incoming...
AI-Powered Video for Higher Ed Marketing: A Smarter Way to Tell Your Story
AI-powered video is changing the way higher ed marketers connect with students, families, and alumni. If you’re part of a small marketing team, chances are you’ve felt stretched. You need more content across more channels, but your time and resources haven’t grown to...
More from the blog
Mission-Driven Innovation in Online Education
There is a huge need for innovation in online education. Kingswood University shows us a mission-driven approach.
10 Top AI Tools for Higher Ed Marketing
Discover the top AI tools transforming higher ed marketing! These are my personal favorites that can help you streamline tasks and boost creativity.
One-of-a-Kind: Marketing the Uniqueness of Your School
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content.