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Featured Story
Redefining Student-Centered Learning: Insights from The Universities at Shady Grove
Boost your rates of student success with these innovative strategies and the power of brand storytelling through student-centered learning.
Social Media for GenZ: ZeeMee App’s Impact on Recruitment
Could the ZeeMee App be a secret weapon for your higher ed social media strategy? You should at least consider it! Unfortunately, in the work we do as higher ed marketers, connecting with Gen Z students has become increasingly complex. Traditional communication...
E-Commerce Tactics: Chase What Your Audience Is Looking For
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
7 Must-Have Elements for an Effective Higher Ed Homepage
Just as the first impression others have of you rests on the way you present yourself—with your handshake, your smile, and the first words out of your mouth—your higher ed homepage offers a first impression of your institution for potential students. It was Will...
Breaking Barriers: Professional Development in Higher Ed Enrollment
With so many challenges in the higher ed marketing space, professional development might be the last thing on many people's minds. But this is going to be a critical area for the success of any higher ed marketing team. With the enrollment cliff on the horizon,...
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Alumni Magazines as a Key Part of Alumni Communications
Explore the enduring impact of alumni magazines in the digital era. See how these universities are effectively harnessing the power of print.
Work Smarter with Generative AI
Generative AI is a tool, not a threat for savvy higher ed marketers! Learn how to work smarter, not harder.
Generative AI for Higher Education: Future-Proof Your School’s Marketing Tools
Using generative AI for higher education marketing can do more than save you time, it can open up new ways to make greater connections with your audience.