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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
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Featured Story
How to Market to Gen Z: Why Real Stories Outperform Perfect Branding
Wondering how to market to Gen Z? Real, student-driven stories outperform polished campaigns. Learn how your college can connect with the next generation.
Mission-Driven Enrollment Is the Future of Christian Higher Ed
For Christian colleges and universities, developing effective mission-driven enrollment strategies is more than a trend—it's a necessity for thriving in today’s complex higher ed landscape. There’s a tension that many enrollment leaders know all too well: balancing...
Brand Awareness on a Budget: A Smarter Strategy for Small Colleges
Brand awareness is often touted as the holy grail of marketing—but for small colleges and universities, it can quickly become a distraction. When you're operating with a lean budget and enrollment targets that keep you up at night, every marketing dollar must count....
Christian Higher Education Innovation: Faith, Formation, and the Future
Christian higher education innovation is no longer optional—it's essential. From shifting enrollment trends to the explosion of AI and growing skepticism around college value, Christian colleges and universities must rethink how they fulfill their mission in today’s...
10 Alumni Engagement Ideas to Support Your Enrollment Goals
Institutions with high alumni engagement often have the strongest enrollment pipelines. Why? Because alumni aren't just nostalgic supporters or fundraising prospects—they're living proof of your institution's value. They carry your brand into boardrooms, churches,...
More from the blog
Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams
Generative AI training can put your school on the fast-track to leveraging this technological revolution. Learn more in this post!
The Five Barriers to Effective Multicultural Marketing
Multicultural marketing is no longer a specialty—it’s a necessity. Here’s how to overcome 5 common barriers to reaching Hispanic students.
Failing Forward: Higher Ed Marketing Innovation
Many schools are hesitant to adopt higher ed innovation in their marketing strategy, but the benefits far outweigh the risks. Learn how innovation can change the game for your school!