Blog
Your [Trusted] Education Marketing Source
Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
Download Now
Featured Story
Social Media for GenZ: ZeeMee App’s Impact on Recruitment
Discover how the ZeeMee app can help you create authentic connections with Gen Z students while bridging the gaps in your enrollment cycles.
E-Commerce Tactics: Chase What Your Audience Is Looking For
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
7 Must-Have Elements for an Effective Higher Ed Homepage
Just as the first impression others have of you rests on the way you present yourself—with your handshake, your smile, and the first words out of your mouth—your higher ed homepage offers a first impression of your institution for potential students. It was Will...
Breaking Barriers: Professional Development in Higher Ed Enrollment
With so many challenges in the higher ed marketing space, professional development might be the last thing on many people's minds. But this is going to be a critical area for the success of any higher ed marketing team. With the enrollment cliff on the horizon,...
Transforming Higher Ed Marketing with AI Tools
Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...
More from the blog
My Goal For “Chasing Mission Fit”
The real challenge lies in defining what makes you unique and making sure you connect with those who seek what you have to offer. My goal for “Chasing Mission Fit” is to help you do exactly that.
3 Reasons Why AI and Authenticity Aren’t Mutually Exclusive
Refusing to use artificial intelligence doesn’t make us “free-range” marketers. Discover how AI tools can actually enhance creativity, offer unique perspectives, and streamline workflows, all while maintaining your institution’s unique voice.
Building a Global Community on Your Campus
Forming relationships with our international students through authentic engagement with them should lead to their incorporation into the broader campus community.