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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.

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Featured Story

Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation

Higher education rebranding is more than a new logo—it’s about reshaping perceptions. See how Grace College transformed its marketing with bold strategies.

How to Choose the Best Digital Marketing Agency for Your School

November 18, 2024 | Marketing Budgets, Featured, Higher Ed Marketing, Strategies

Learn how to select the ideal digital marketing agency for your school by weighing size, location, and specialization to drive real results.

Leadership in Higher Education During Times of Change

Featured, Ideas, Future of Higher Ed, Strategies, Podcast, Teams, Leveraging AI

If there is anything I know for sure, leadership in higher education is more critical than ever. Colleges and universities are facing new challenges from every angle: shifting student demographics, digital learning transformations, evolving workforce needs, and a...

Mobilizing Student Content Creators

social media, Featured, Strategies, Teams

If you’re fighting an up-hill battle to consistently produce social media content on a shoestring budget and limited staff, I highly recommend recruiting a team of student content creators to join forces with you. While the barriers to entry for social media are...

Embracing the CEO Mindset in Higher Ed Leadership

Featured, Ideas, Future of Higher Ed, Strategies, Generation Z, Podcast

In higher ed leadership today, we face mounting challenges that don’t seem to be going away. Low enrollment numbers, tighter budgets, struggling student outcomes, and the constant concern of financial instability—all these issues weigh heavily on our institutions. ...

7 Ways to Identify Your School’s Differentiators

social media, Featured, Higher Ed Marketing

Do you know how your institution's differentiators? Today’s students have an overwhelming number of choices, and they need to know why your institution is the best fit for them. When you can clearly define and communicate your unique qualities, you will stand out to...