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Your [Trusted] Education Marketing Source
Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
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Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
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Featured Story
E-Commerce Tactics: Chase What Your Audience Is Looking For
Discover how you can leverage e-commerce tactics in your digital marketing with innovative strategies for targeting non-traditional students.
7 Must-Have Elements for an Effective Higher Ed Homepage
Just as the first impression others have of you rests on the way you present yourself—with your handshake, your smile, and the first words out of your mouth—your higher ed homepage offers a first impression of your institution for potential students. It was Will...
Breaking Barriers: Professional Development in Higher Ed Enrollment
With so many challenges in the higher ed marketing space, professional development might be the last thing on many people's minds. But this is going to be a critical area for the success of any higher ed marketing team. With the enrollment cliff on the horizon,...
Transforming Higher Ed Marketing with AI Tools
Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...
Team Integration and Mergers in the Evolving Marketing Space
One pressing challenge we face as higher ed marketers is the lack of team integration and diversity within our departments. When our marketing teams are not fully integrated and fail to reflect a diversity of cultures, backgrounds, and perspectives, we find ourselves...
More from the blog
5 Principles of Trauma-Informed Marketing for Higher Ed
By crafting trauma-informed marketing messaging, you can attract new students while also helping them heal.
Why I Wrote “Chasing Mission Fit”
My new book, Chasing Mission Fit: A Guide To Fill Your Institution With Students Who Will Succeed, is slated to come out February 2024, and I can’t wait to share it with you!
Five Ways to Build Trust Within Higher Ed Enrollment
Unlock the secrets to a high-trust, high-performance marketing team with these insights from Baylor University’s innovative approach.