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15 More Gen Z Swag Ideas For Your Students
Fifteen ideas to help you create eye catching swag that resonates with Gen Z.
The College Tour: A Peek at Schools Across the Country
One of the most common barriers to getting prospective students to your college tour is distance. Many prospective students simply don't have the resources to travel across the country and tour all of the colleges and universities that interest them. What if there was...
Celebrating Innovation: The Key to Higher Ed Marketing Success
What is the difference between those higher ed brands that will succeed and those that fail in the future? In a word: innovation. I can’t tell you everything that will happen in the future. In some regards, it’s very uncertain. But there is one thing that I know for...
7 Strategies for Marketing Faith-Based Schools (Large Budget Not Required)
For those who are marketing faith-based schools, it’s more than a job. It is a calling. But that doesn’t mean it’s easy! Most faith-based institutions operate on tight budgets. This can be a big limitation to how well the school can market itself. However,...
Unlock The Power of Continuous Learning
If there’s anything constant about higher ed marketing, it’s change! And that means that continuous learning needs to be a constant priority for our marketing teams. Social media algorithms shift without notice, new platforms like TikTok rise in prominence, and...
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Should Your School Do a Tuition Reset?
Rising tuition costs are becoming more of a barrier to new students. Would a tuition reset be right for your school? Find out more.
Maximizing ROI with Student-Generated Content
Unlock the power of student-generated content to create genuine connections with mission-fit students and amplify your reach.
Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams
Generative AI training can put your school on the fast-track to leveraging this technological revolution. Learn more in this post!