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Featured Story
7 Must-Have Elements for an Effective Higher Ed Homepage
Your institution’s higher education homepage should stand as a testament to your values AND resonate with mission-fit students. These seven elements will make your homepage unstoppable!
Breaking Barriers: Professional Development in Higher Ed Enrollment
With so many challenges in the higher ed marketing space, professional development might be the last thing on many people's minds. But this is going to be a critical area for the success of any higher ed marketing team. With the enrollment cliff on the horizon,...
Transforming Higher Ed Marketing with AI Tools
Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...
Team Integration and Mergers in the Evolving Marketing Space
One pressing challenge we face as higher ed marketers is the lack of team integration and diversity within our departments. When our marketing teams are not fully integrated and fail to reflect a diversity of cultures, backgrounds, and perspectives, we find ourselves...
3 Common Objections to Artificial Intelligence (And Why They Are Wrong)
Artificial Intelligence (AI) is reshaping the world at an unprecedented pace, and if you know me, you know I’ve embraced it fully. AI tools are now capable of analyzing vast amounts of consumer data to uncover patterns and insights that were previously unimaginable....
More from the blog
Deepfakes: How to Safeguard Your School’s Brand in the Age of AI
In a new age where AI can shape altered realities, deepfakes pose a legitimate threat to higher education brands. Schools need to have a plan in place to safeguard the reputation and trust of their institutions.
Brand Framework: Reshaping and Rediscovering Your School’s Promise
Transform your brand with insights from the University of Louisville’s journey. Discover the power of an effective brand framework!
15 More Gen Z Swag Ideas For Your Students
Fifteen ideas to help you create eye catching swag that resonates with Gen Z.