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Featured Story
Embracing the CEO Mindset in Higher Ed Leadership
CCU President Eric Hogue shares his CEO mindset and bold strategies for navigating the complexities of higher ed leadership of sustainability, fundraising, and mission-driven leadership.
7 Ways to Identify Your School’s Differentiators
Do you know how your institution's differentiators? Today’s students have an overwhelming number of choices, and they need to know why your institution is the best fit for them. When you can clearly define and communicate your unique qualities, you will stand out to...
How Generative AI Tools Can Help You Survive the Enrollment Cliff
Even today, there’s still a lot of reticence among higher ed marketers to fully adopt generative AI tools in their enrollment strategies. At this point, everyone is playing around with ChatGPT, and everyone has been amused by the kinds of pictures that AI can...
Alumni Engagement for Powerful Digital Storytelling
Digital storytelling is a powerful tool. When used for alumni engagement, it helps higher ed marketers keep alumni connected and invested in their alma mater long after graduation. For a long time, the go-to medium for alumni engagement was the printed magazine. In...
Should You Create an In-house Agency with Your Higher Ed Marketing Team?
In a bold move, Purdue University has restructured its marketing department into an in-house agency, now known as Purdue Brand Studio. This strategic transformation aims to elevate the university’s storytelling capabilities and align creative efforts with...
More from the blog
5 Social Media Trends for Higher Ed Marketers in 2024
Higher ed marketers must leverage evolving social media trends to engage prospective students and bolster brand awareness in 2024. Check out these five trends you should consider for your social media strategy to ensure your institution thrives as we approach the enrollment cliff!
Video Storytelling: A Strategy for Building Your Brand’s Content Engine
Discover how video storytelling can build your brand’s content engine. Never worry about what to post again!
The AI Toolbox That Won’t Let You Get Left Behind
Check out our recommended AI toolbox to help you stay on top of the little things so you can focus on the big things.