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Featured Story
The Higher Education Dark Funnel: Why 53% of Students Act Before You Ever Hear From Them
The higher education dark funnel explains why 53% of students act before inquiring. Learn how to identify intent earlier and improve enrollment strategy.
How to Market a College with a Small Budget
How to market a college with a small budget is a challenge that many higher ed marketers wrestle with. But the good news is you don’t need a massive budget to create content that actually connects with prospective students. In fact, some of the most effective...
Higher Education Affordability Messaging: Why Net Price Is Your Strongest Enrollment Message
Higher education affordability messaging needs a reset. For years, private colleges and universities have led with broad claims about transformation, community, and mission while treating affordability as a later-stage financial aid conversation. But the market is...
5 Empowering Steps to Adopting a Growth Mindset in Higher Ed Marketing Teams
After more than 30 years working in the higher education space, I believe that most of the problems facing enrollment could be fixed by adopting a growth mindset in higher ed marketing teams. That may sound a little abstract, but hear me out on this one. I think it...
Instagram for Higher Education Marketing: What Actually Works for Mission-Fit Enrollment
Instagram for higher education marketing is much more than posting cool content. It’s about proving to the right student that they belong on your campus. Many colleges feel pressure to post more, chase trends, or keep up with competitors who seem more visible online,...
More from the blog
3 Key Strategies to Finding Mission-Fit Students
The enrollment cliff is looming on the horizon. Learn how you can thrive in spite of the challenges by finding mission-fit students!
ChatGPT 5 in Higher Ed Marketing: What Small Colleges Need to Know
Discover how to use ChatGPT 5 in higher ed marketing to boost content, outreach, and enrollment with limited resources.
College Viewbooks Still Matter: How to Make Print Work in a Digital World
Print still matters. Learn how to integrate college viewbooks with digital—and use AI to make the process efficient.