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Featured Story
One Brand, Many Audiences: Higher Ed Brand Stewardship Across Diverse Divisions
Learn how Moody Bible Institute unifies its mission and brand across divisions with practical strategies for stronger higher ed brand stewardship.
The AI Marketing Readiness Checklist for Small Colleges
An AI marketing readiness checklist helps small colleges evaluate their goals, data systems, team capabilities, and tool strategies before integrating AI into their marketing workflows. By now, we’ve all heard that “AI is the future!” To me, there’s no doubt that this...
Higher Ed Leadership Strategies: Systematize to Optimize
With the increasingly present challenge of the enrollment cliff and the competition among educational options getting tougher, mastering effective higher ed leadership strategies is more essential than ever. And this isn’t easy as leaders are often pulled in a...
Marketing Trends in Higher Education: What to Expect in 2026
After much thought, I want to lay out what I believe to be the marketing trends in higher education that are happening right now as we go into 2026. https://youtu.be/9HiT9tYzVgM It’s important for us to understand these trends in how students and their families think...
7 Signs You Need a Website Overhaul
In the digital age, your school’s website isn’t just a collection of pages—it’s a vital touchpoint that can make or break your enrollment efforts. When was the last time you updated your website? If it's been a while, it might be time for a website overhaul. Think of...
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Crisis Communication in Higher Ed: Pepperdine’s Wildfire Response
See how Pepperdine University redefined crisis communication in higher ed by prioritizing safety, faith, and storytelling during the California wildfires.
How Small Colleges Can Stand Out: Why Your Mission Is More Important than Ever
Learn how small colleges can stand out by using mission-fit marketing to attract the right students and increase enrollment effectively.
Beyond Prestige: How Higher Ed Marketing Can Rebuild University Brand Trust
Carol Keese shares how higher ed marketers can rebuild university brand trust through storytelling, engagement, and student-centric marketing.