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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.

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Featured Story

Innovating Enrollment: UVM’s Bold Approach to Affordability & Retention

How UVM is innovating enrollment with affordability, leadership, and retention strategies that align mission with measurable impact.

How to Market a College with a Small Budget

March 24, 2025 | Featured, Ideas, Tools

Learn how to market a college with a small budget using creative, low-cost strategies. See how it’s possible to maximize your resources, engage students, and boost enrollment affordably!

How AI is Changing Higher Ed Email Marketing

Featured, Future of Higher Ed, Strategies, Email Marketing, Podcast, Leveraging AI

Higher ed email marketing campaigns send thousands of emails every year—to prospective students, current students, alumni, and donors. But with inboxes more crowded than ever, how can universities improve higher ed email marketing to make sure their emails actually...

Boosting Enrollment through Cross-Departmental Collaboration

Featured, Higher Ed Marketing, Teams

Higher education institutions thrive when cross-departmental collaboration is at the core of their strategy. Yet, too often, marketing, admissions, IT, and faculty operate in silos, each focusing on their own piece of the puzzle without a shared approach. The...

How a University Revenue Strategy Balances Enrollment and Financial Sustainability

Fundraising Advancement, Featured, Giving, Podcast, Leveraging AI

A strong university revenue strategy is essential for institutions navigating shifting enrollment trends, financial pressures, and increased competition. Universities must find ways to grow while maintaining financial health, ensuring that their investments in...

7 Essential Education Marketing Strategies for 2025: A Complete Guide

Marketing Strategies, Marketing Campaigns, Featured, Future of Higher Ed, Strategies

With the rapid advancements in digital marketing and AI-driven tools, implementing effective education marketing strategies for 2025 is essential for higher education institutions to attract and engage prospective students. While there are countless marketing tactics...