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Featured Story
Transforming Higher Ed Marketing with AI Tools
Explore the transformative power of AI tools in higher ed marketing! Learn how AI can enhance creativity, and personalize student engagement.
Team Integration and Mergers in the Evolving Marketing Space
One pressing challenge we face as higher ed marketers is the lack of team integration and diversity within our departments. When our marketing teams are not fully integrated and fail to reflect a diversity of cultures, backgrounds, and perspectives, we find ourselves...
3 Common Objections to Artificial Intelligence (And Why They Are Wrong)
Artificial Intelligence (AI) is reshaping the world at an unprecedented pace, and if you know me, you know I’ve embraced it fully. AI tools are now capable of analyzing vast amounts of consumer data to uncover patterns and insights that were previously unimaginable....
Integrating Marketing and Communications in Higher Ed
Even at a gut level, we all know that integrating marketing and communications will help to improve our enrollment marketing results. But it’s more than an intuition. Based on the years of experience of many different higher ed marketers, we know that knocking down...
7 Steps to Implementing an Audience-Centric Marketing Plan
Implementing an audience-centric marketing plan requires a strategic approach that places the prospective student at the heart of all your marketing efforts. As we discussed in an earlier blog post, audience-centric content is not only a smart approach to content...
More from the blog
Enrollment and Marketing Data Silos: Stop Hoarding and Start Talking
Data silos lead to broken communication and ultimately poor enrollment results. In this conversation, learn how to work together.
Embracing ChatGPT for Higher Education: Balancing Brand Authenticity with AI Innovation
Is there a way to maintain brand authenticity while taking advantage of AI technology? Absolutely! Here’s how.
Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try
Fireflies.ai streamlines content creation, enhances collaboration, and provides deep audience insights, saving your team hours of work. Discover how this tool is perfect for adapting to today’s digital-first demands of higher ed marketing!