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Featured Story

Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation

Higher education rebranding is more than a new logo—it’s about reshaping perceptions. See how Grace College transformed its marketing with bold strategies.

7 Ways to Identify Your School’s Differentiators

November 4, 2024 | social media, Featured, Higher Ed Marketing

To stand out in a crowded market, you need to know exactly what makes you different. Identifying your differentiators will help!

How Generative AI Tools Can Help You Survive the Enrollment Cliff

Featured, Future of Higher Ed, Strategies, Podcast, Tools, Leveraging AI

Even today, there’s still a lot of reticence among higher ed marketers to fully adopt generative AI tools in their enrollment strategies. At this point, everyone is playing around with ChatGPT, and everyone has been amused by the kinds of pictures that AI can...

Alumni Engagement for Powerful Digital Storytelling

content marketing, Featured, Strategies

Digital storytelling is a powerful tool. When used for alumni engagement, it helps higher ed marketers keep alumni connected and invested in their alma mater long after graduation. For a long time, the go-to medium for alumni engagement was the printed magazine. In...

Should You Create an In-house Agency with Your Higher Ed Marketing Team?

Featured, Ideas, Strategies, Podcast, Teams

In a bold move, Purdue University has restructured its marketing department into an in-house agency, now known as Purdue Brand Studio. This strategic transformation aims to elevate the university’s storytelling capabilities and align creative efforts with...

5 Strategies to Connect to Gen Z Prospective Students: New Gallup Poll

Featured, Strategies, Generation Z

Gen Z has been arriving on campus for a few short years now, but now there is even more data on how to better connect with Gen Z prospective students! With the experience we’ve had so far with Gen Z, we know that they approach their futures differently than the...