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Featured Story
How to Design a Mission-Fit Student Recruitment Strategy for Long-Term Success
Design a mission-fit student recruitment strategy that boosts enrollment, retention, and long-term student success.
3 Key Strategies to Finding Mission-Fit Students
With the current challenges facing higher education, colleges and universities have to get laser-focused on finding mission-fit students. The specter of the upcoming "enrollment cliff" has cast a shadow over higher education institutions ever since the global health...
ChatGPT 5 in Higher Ed Marketing: What Small Colleges Need to Know
Small colleges exploring ChatGPT 5 in higher ed marketing are facing both new opportunities and familiar challenges. If you’re leading marketing at a small college, you already know the challenge. Your team is lean, your budget is limited, and yet expectations for...
College Viewbooks Still Matter: How to Make Print Work in a Digital World
College viewbooks are still one of the most influential tools in higher education marketing. Even in a digital-first world, a beautifully crafted viewbook—something prospective students can hold, flip through, and keep on their desk—delivers an emotional and tactile...
Transforming Higher Ed Marketing with AI Tools
Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...
More from the blog
10 Top AI Tools for Higher Ed Marketing
Discover the top AI tools transforming higher ed marketing! These are my personal favorites that can help you streamline tasks and boost creativity.
One-of-a-Kind: Marketing the Uniqueness of Your School
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content.
15 More Gen Z Swag Ideas For Your Students
Fifteen ideas to help you create eye catching swag that resonates with Gen Z.