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Featured Story
How Generative AI Tools Can Help You Survive the Enrollment Cliff
Still on the fence about diving deep into generative AI tools? Don’t wait to prepare for the enrollment cliff. Learn more here.
Alumni Engagement for Powerful Digital Storytelling
Digital storytelling is a powerful tool. When used for alumni engagement, it helps higher ed marketers keep alumni connected and invested in their alma mater long after graduation. For a long time, the go-to medium for alumni engagement was the printed magazine. In...
Should You Create an In-house Agency with Your Higher Ed Marketing Team?
In a bold move, Purdue University has restructured its marketing department into an in-house agency, now known as Purdue Brand Studio. This strategic transformation aims to elevate the university’s storytelling capabilities and align creative efforts with...
5 Strategies to Connect to Gen Z Prospective Students: New Gallup Poll
Gen Z has been arriving on campus for a few short years now, but now there is even more data on how to better connect with Gen Z prospective students! With the experience we’ve had so far with Gen Z, we know that they approach their futures differently than the...
Intentional Branding: A Messaging Strategy That Resonates
Colleges and universities with massive brand equity get there only over long periods of time and through only one way—intentional branding. That’s because branding in higher education is more than just a logo or a tagline—it's a long-term strategy that reflects who...
More from the blog
Standing Out: Differentiating Yourself to Attract Mission-Fit Personas
Competition in higher ed means schools must differentiate themselves from the rest, and target that message to prospective students that are their best “mission-fit.”
5 Crisis Management Tips for Higher Ed Marketers
In the face of a crisis, higher ed marketers must proactively protect their institution’s brand. By emphasizing preparation, planned responses, and transparent communication, you can enhance resilience and trust within your educational community.
Truth in Advertising: Authenticity in Higher Ed Marketing
Struggling to retain top talent in your higher ed institution? Find mission-fit talent through authenticity in higher ed marketing.