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Featured Story
3 Common Objections to Artificial Intelligence (And Why They Are Wrong)
Artificial intelligence is more than just a buzzword, are you ready to embrace it?
Integrating Marketing and Communications in Higher Ed
Even at a gut level, we all know that integrating marketing and communications will help to improve our enrollment marketing results. But it’s more than an intuition. Based on the years of experience of many different higher ed marketers, we know that knocking down...
7 Steps to Implementing an Audience-Centric Marketing Plan
Implementing an audience-centric marketing plan requires a strategic approach that places the prospective student at the heart of all your marketing efforts. As we discussed in an earlier blog post, audience-centric content is not only a smart approach to content...
Ownable Brand Ideas: Higher Ed Marketing Done Differently
Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart. Good branding is crucial for higher education institutions because it...
Audience-Centric Marketing: Marketing in Service of Your Audience
What if I told you that you could improve your enrollment marketing results without spending a single dime by pivoting to audience-centric marketing? It’s true. While easy to understand, audience-centric marketing is a surprisingly powerful strategy. Perhaps one...
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Need to Drive Up Student Enrollment ASAP? 5 Tips to Convert Higher Ed Leads into Applicants
You’ve been nurturing leads for months, even years leading up to this critical student enrollment deadline. Here are 5 tips to drive those applications!
Marketing to the Entire Student Life Cycle
Effective marketing thinks long-term, crafting messaging for the entire student life cycle. To do that, you’ll need everyone on board.
7 University Meta Ads Tips for Beginner Marketers
Want to get more out of your university Meta ads? Here are 7 high-yield tips for you!