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Unlock The Power of Continuous Learning
Continuous learning equips higher ed marketing teams to stay competitive, connect with students, and increase enrollment. Check out how!
AI Watch: 3 Tactical AI Trends in Higher Ed Marketing You Can’t Ignore
Staying ahead of the rapidly shifting AI trends in higher ed is no longer just about adopting new tools; it is about building the capacity to meet students where they are. In our previous post, Marketing Trends in Higher Education, we explored the massive cultural...
Case Study: How Universities Use Generative AI
When exploring how universities use generative AI in their marketing efforts, Point Loma Nazarene University (PLNU) offers a standout example of thoughtful adoption and real-world integration. Rather than chasing trends or launching flashy tools, PLNU’s approach is...
Mission, Rest, and Renewal: A Christmas Message for Higher Ed Marketers
As we approach the end of a long, often frantic semester, this Christmas message for higher ed marketers is one of gratitude and necessary reflection. If you are like the teams I talk to every day, you are tired. You have navigated the enrollment cliff. You have...
Decoding GEO: What It Is and Why It Should Be In Your Marketing Strategy
Have you heard of Generative Engine Optimization (GEO)? It’s an evolution of SEO that simply can’t be ignored as you prepare your higher ed websites for generation Alpha. The key to SEO–or Search Engine Optimization–is understanding the mechanics of search engines...
More from the blog
Crisis Communication in Higher Ed: Pepperdine’s Wildfire Response
See how Pepperdine University redefined crisis communication in higher ed by prioritizing safety, faith, and storytelling during the California wildfires.
How Small Colleges Can Stand Out: Why Your Mission Is More Important than Ever
Learn how small colleges can stand out by using mission-fit marketing to attract the right students and increase enrollment effectively.
Beyond Prestige: How Higher Ed Marketing Can Rebuild University Brand Trust
Carol Keese shares how higher ed marketers can rebuild university brand trust through storytelling, engagement, and student-centric marketing.