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Featured Story
One Brand, Many Audiences: Higher Ed Brand Stewardship Across Diverse Divisions
Learn how Moody Bible Institute unifies its mission and brand across divisions with practical strategies for stronger higher ed brand stewardship.
The AI Marketing Readiness Checklist for Small Colleges
An AI marketing readiness checklist helps small colleges evaluate their goals, data systems, team capabilities, and tool strategies before integrating AI into their marketing workflows. By now, we’ve all heard that “AI is the future!” To me, there’s no doubt that this...
Higher Ed Leadership Strategies: Systematize to Optimize
With the increasingly present challenge of the enrollment cliff and the competition among educational options getting tougher, mastering effective higher ed leadership strategies is more essential than ever. And this isn’t easy as leaders are often pulled in a...
Marketing Trends in Higher Education: What to Expect in 2026
After much thought, I want to lay out what I believe to be the marketing trends in higher education that are happening right now as we go into 2026. https://youtu.be/9HiT9tYzVgM It’s important for us to understand these trends in how students and their families think...
7 Signs You Need a Website Overhaul
In the digital age, your school’s website isn’t just a collection of pages—it’s a vital touchpoint that can make or break your enrollment efforts. When was the last time you updated your website? If it's been a while, it might be time for a website overhaul. Think of...
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The AI-Empathy Paradox: Artificial Intelligence in Student Engagement
Can artificial intelligence in student engagement enhance human connections? See how AI-driven tools help marketers personalize higher ed outreach.
How to Market a College with a Small Budget
Learn how to market a college with a small budget using creative, low-cost strategies. See how it’s possible to maximize your resources, engage students, and boost enrollment affordably!
How AI is Changing Higher Ed Email Marketing
AI is transforming higher ed email marketing. Learn how universities can use AI to personalize, automate, and improve email engagement.