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Featured Story
Integrating Marketing and Communications in Higher Ed
Learn how integrating communications and marketing can transform your enrollment marketing. Discover actionable strategies to break down silos.
7 Steps to Implementing an Audience-Centric Marketing Plan
Implementing an audience-centric marketing plan requires a strategic approach that places the prospective student at the heart of all your marketing efforts. As we discussed in an earlier blog post, audience-centric content is not only a smart approach to content...
Ownable Brand Ideas: Higher Ed Marketing Done Differently
Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart. Good branding is crucial for higher education institutions because it...
Audience-Centric Marketing: Marketing in Service of Your Audience
What if I told you that you could improve your enrollment marketing results without spending a single dime by pivoting to audience-centric marketing? It’s true. While easy to understand, audience-centric marketing is a surprisingly powerful strategy. Perhaps one...
The Enrollment Cliff Is Real
The enrollment cliff is real, and it will be here before you know it. This looming decline in enrollment for higher education institutions has already begun—but there is still more bad news coming with a predicted 24% decrease in college-age students by 2037. If...
More from the blog
Leading Organizational Change Through Branding
Marketing is a critical component of leading organizational change. Learn how you can drive change through branding.
5 Ways You Can Upgrade Your Fundraising Appeal Letter
It’s the giving season, so it’s time to polish those EOY fundraising appeal letters! Elevate your school’s donor outreach with these 5 proven tactics.
Building Brand Trust: Serving Freshmen and Sophomores in Your Funnel
To build brand trust effectively, Liz Rainwater encourages us to start cultivating the relationship early in the marketing funnel.