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Featured Story
7 Steps to Implementing an Audience-Centric Marketing Plan
How do you make the paradigm shift from org-centric content to an audience-centric marketing plan? Here’s how!
Ownable Brand Ideas: Higher Ed Marketing Done Differently
Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart. Good branding is crucial for higher education institutions because it...
Audience-Centric Marketing: Marketing in Service of Your Audience
What if I told you that you could improve your enrollment marketing results without spending a single dime by pivoting to audience-centric marketing? It’s true. While easy to understand, audience-centric marketing is a surprisingly powerful strategy. Perhaps one...
The Enrollment Cliff Is Real
The enrollment cliff is real, and it will be here before you know it. This looming decline in enrollment for higher education institutions has already begun—but there is still more bad news coming with a predicted 24% decrease in college-age students by 2037. If...
7 Tips to Create a Program Page that Converts
A good program page should captivate potential students, address their key questions and concerns, build trust, and make the student feel confident that this program is the right choice for achieving their goals. Yet, many institutions simply put information about...
More from the blog
Higher Education Website Organization: Start with the Big Three Questions
What’s the best approach to higher ed website organization? Start by asking yourself the Big Three questions. Let your answers lead the way.
Leadership in Higher Ed Marketing: Confrontation and Caretaking
Improving enrollment numbers is going to take team leadership, not just marketing tactics. Learn how to take your leadership higher.
Making the Case For College
Investing in a college education will yield benefits both in potential financial gains and, more importantly, in the life-changing experiences and relationships it gives.