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Chapter 1 of Bart’s new book:
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Featured Story
Should You Create an In-house Agency with Your Higher Ed Marketing Team?
Thinking about creating your own in-house agency for your institution? Learn from Purdue’s experience and make the right decision!
5 Strategies to Connect to Gen Z Prospective Students: New Gallup Poll
Gen Z has been arriving on campus for a few short years now, but now there is even more data on how to better connect with Gen Z prospective students! With the experience we’ve had so far with Gen Z, we know that they approach their futures differently than the...
Intentional Branding: A Messaging Strategy That Resonates
Colleges and universities with massive brand equity get there only over long periods of time and through only one way—intentional branding. That’s because branding in higher education is more than just a logo or a tagline—it's a long-term strategy that reflects who...
Top 7 Social Media Strategies for Higher Education for Gen Z
If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...
Advancement as a Revenue Driver: Strategies for Alumni Engagement
As higher ed marketers, we spend a lot of time focused on student recruitment and enrollment, and rightfully so. But what happens if we leave advancement out of the equation? What’s often overlooked is that advancement isn’t just a nice-to-have function for...
More from the blog
Generative AI for Higher Education: Future-Proof Your School’s Marketing Tools
Using generative AI for higher education marketing can do more than save you time, it can open up new ways to make greater connections with your audience.
My Goal For “Chasing Mission Fit”
The real challenge lies in defining what makes you unique and making sure you connect with those who seek what you have to offer. My goal for “Chasing Mission Fit” is to help you do exactly that.
3 Reasons Why AI and Authenticity Aren’t Mutually Exclusive
Refusing to use artificial intelligence doesn’t make us “free-range” marketers. Discover how AI tools can actually enhance creativity, offer unique perspectives, and streamline workflows, all while maintaining your institution’s unique voice.