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Featured Story
Ownable Brand Ideas: Higher Ed Marketing Done Differently
Finding brand ideas that resonate with multiple audiences and cut through the noise is not an impossible task! Here are the insights you need.
Audience-Centric Marketing: Marketing in Service of Your Audience
What if I told you that you could improve your enrollment marketing results without spending a single dime by pivoting to audience-centric marketing? It’s true. While easy to understand, audience-centric marketing is a surprisingly powerful strategy. Perhaps one...
The Enrollment Cliff Is Real
The enrollment cliff is real, and it will be here before you know it. This looming decline in enrollment for higher education institutions has already begun—but there is still more bad news coming with a predicted 24% decrease in college-age students by 2037. If...
7 Tips to Create a Program Page that Converts
A good program page should captivate potential students, address their key questions and concerns, build trust, and make the student feel confident that this program is the right choice for achieving their goals. Yet, many institutions simply put information about...
Leveraging Curiosity and Innovation in Higher Ed Marketing
In today’s fast-paced world, innovation in higher ed marketing is an essential trait for a successful marketing team. Unfortunately, higher education has been known for its slower pace of adoption and for often resisting change. But with approaching headwinds of...
More from the blog
Showcasing Your School’s User-Generated Content
Nate Jorgensen shares how to leverage user-generated content to boost enrollment through empathy and authentic storytelling.
Higher Ed Marketers, Let’s Talk About College Affordability
College affordability is a pressing concern for many American families today, so it’s vital that colleges demonstrate their value. That’s why higher ed institutions must craft a compelling narrative that goes beyond just cost.
SEO Strategy: Mapping Your SEO Road Trip
SEO strategy expert Guus Goorts explains how the right mix of short and long-term tactics drives traffic and conversions.