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Featured Story

Authentic Engagement: AI-Driven Chatbots for Higher Education

Explore how AI-driven chatbots enhance authentic student engagement without losing your human touch.

Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation

February 20, 2025 | Branding, Featured, Strategies

Higher education rebranding is more than a new logo—it’s about reshaping perceptions. See how Grace College transformed its marketing with bold strategies.

How to Get Better Content from AI Tools Like ChatGPT

Featured, Tools, Leveraging AI

Are you struggling to get high-quality content from AI tools like ChatGPT? You're not alone. Many higher ed marketers face this challenge, but with the right approach, AI can become a valuable partner rather than a frustrating tool. One of the biggest hurdles I see...

Mastering Organic Social Media: The 6M Framework to Engagement & Growth

Branding, social media, Featured, Strategies, Podcast

Higher education marketing is both an art and a science, and organic social media plays a crucial role in helping institutions connect with their audiences. Unlike paid advertising, organic strategies rely on authenticity, engagement, and strategic planning to build a...

Why Marketing Literacy in Higher Education is Essential for Leaders

Featured, Future of Higher Ed, Teams, Leveraging AI

Marketing literacy in higher education is essential for today’s leaders, no matter what department or program they lead.. If you’re a higher education leader, you’ve likely heard terms like “digital strategy,” “lead generation,” or “brand awareness” thrown around in...

How to Use AI Tools in Higher Ed Marketing: A Practical Guide

Featured, Ideas, Future of Higher Ed, Tools

Keeping up with technological advances in higher education marketing is crucial for staying ahead. Generative AI tools can boost creativity, streamline workflows, and make your outreach more effective. However, with so many tools available, it’s easy to feel...