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Featured Story
AI-Driven Student Journeys: Personalized Experiences are Reshaping Enrollment Marketing
AI-driven student journeys personalize engagement and improve yield. Here’s how to apply this game-changer in higher ed marketing.
Mission-First Leadership: How Dr. Dondi Costin Anchors Liberty University in Faith
Mission-first leadership is more than a management philosophy—it’s a spiritual and strategic anchor that keeps institutions grounded in their purpose. As colleges and universities navigate cultural shifts, operational challenges, and market competition, it’s easy to...
Authentic Engagement: AI-Driven Chatbots for Higher Education
AI-driven chatbots are transforming how colleges and universities connect with prospective students, current students, and alumni—but can they do it authentically? If you’re working at a small, private institution, you already know the challenge. Your team is doing...
How Your Institution Can Attract Prospective Students With Non-Traditional Approaches
Higher education is no longer about lecture halls and textbooks. Today, students want a more dynamic and applicable educational experience. Take gap year programs for example, these are programs that many high school graduates seek. In fact, rising interest in these...
5 Ways AI in Higher Ed Marketing Teams Can Reduce Burnout
Higher ed marketers are feeling the heat—and nowhere is that pressure more intense than in conversations about AI in higher ed marketing. Tight budgets. Constant content demands. Rising expectations for enrollment and advancement results. Amid the chaos, artificial...
More from the blog
Programmatic Advertising Tactics: Success Through Patience and Precision
Learn how programmatic digital advertising can boost your enrollment and reach mission-fit students across your marketing channels.
Aligning Marketing and Enrollment Teams for Maximum Impact
Aligning marketing and enrollment teams can drive better results. Learn new strategies for collaboration to boost student engagement.
Admitted Student Research: Data Insights and Unexpected Encounters
How well do you understand why students choose your school—or why they don’t? Learn how admitted student research can help you better target mission-fit students.