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Featured Story
Intentional Branding: A Messaging Strategy That Resonates
Discover how Cedarville University stands out by focusing on intentional branding. Learn how to build and sustain a powerful brand.
Top 7 Social Media Strategies for Higher Education for Gen Z
If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...
Advancement as a Revenue Driver: Strategies for Alumni Engagement
As higher ed marketers, we spend a lot of time focused on student recruitment and enrollment, and rightfully so. But what happens if we leave advancement out of the equation? What’s often overlooked is that advancement isn’t just a nice-to-have function for...
Harness the Power of Generative AI to Build Digital Watering Holes
By leveraging generative AI, institutions can engage students like never before in their digital watering hole. A "watering hole" refers to a space—physical or digital—where a target audience naturally gathers, engages, and shares information. In the context of...
Programmatic Advertising Tactics: Success Through Patience and Precision
In today’s hyper-competitive landscape, higher ed institutions need to better understand and implement a solid programmatic advertising strategy to reach their enrollment goals. Many higher ed marketers still rely on broad, outdated advertising tactics, leading to...
More from the blog
Five Ways to Build Trust Within Higher Ed Enrollment
Unlock the secrets to a high-trust, high-performance marketing team with these insights from Baylor University’s innovative approach.
Deepfakes: How to Safeguard Your School’s Brand in the Age of AI
In a new age where AI can shape altered realities, deepfakes pose a legitimate threat to higher education brands. Schools need to have a plan in place to safeguard the reputation and trust of their institutions.
Brand Framework: Reshaping and Rediscovering Your School’s Promise
Transform your brand with insights from the University of Louisville’s journey. Discover the power of an effective brand framework!