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Featured Story
Websites that Work Harder: Website Optimization for Higher Ed
Learn how strategic UX and AI-driven website optimization for higher ed can transform your site from a brochure into a high-converting enrollment tool.
Why Higher Ed Leaders Must “Know What They Don’t Know” About Marketing
“Knowing what you don't know” is perhaps the most important realization higher ed leaders can have today. Turns out, what you don’t know can actually hurt you. In my work with college and university leaders across the country, I often hear a common concern whispered...
The Higher Ed Marketing Literacy Gap: Why Leaders Must “Trust, But Verify” Strategy
Higher ed marketing literacy is often the missing ingredient in successful institutional leadership. As a president, cabinet member, or board member, you are likely feeling the weight of the "enrollment cliff" and the constant pressure to innovate with fewer...
Faithfully Different: Why Mission-Driven Enrollment Strategies Are Winning
In today's turbulent admissions landscape, mission-driven enrollment strategies are emerging as a powerful tool for Christian colleges seeking to stand out and succeed. Many institutions are grasping for anything that feels steady—new technologies, revised policies,...
Building a Conversion-Focused AI Social Media Strategy for Higher Ed
Having an AI social media strategy is the secret to transforming your higher ed institution’s digital presence from a source of burnout into a reliable conversion engine. For many higher ed marketing teams, the pressure to produce a constant stream of high-quality...
More from the blog
Scaling AI Fluency for Marketing Teams: How ASU Leads with Innovation and Intent
See how ASU is leading AI fluency for marketing teams through leadership buy-in, innovation challenges, and custom tools that drive real, campus-wide impact.
Cost-Effective College Marketing Strategies for Enrollment Growth
Learn how to market a college with a small budget by leveraging generative AI, social media, and strategic thinking.
Crisis Communication in Higher Ed: Pepperdine’s Wildfire Response
See how Pepperdine University redefined crisis communication in higher ed by prioritizing safety, faith, and storytelling during the California wildfires.