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Featured Story
Audience-Centric Marketing: Marketing in Service of Your Audience
Audience-centric marketing is a paradigm shift that can transform mediocre content into high performance marketing. Learn more!
The Enrollment Cliff Is Real
The enrollment cliff is real, and it will be here before you know it. This looming decline in enrollment for higher education institutions has already begun—but there is still more bad news coming with a predicted 24% decrease in college-age students by 2037. If...
7 Tips to Create a Program Page that Converts
A good program page should captivate potential students, address their key questions and concerns, build trust, and make the student feel confident that this program is the right choice for achieving their goals. Yet, many institutions simply put information about...
Leveraging Curiosity and Innovation in Higher Ed Marketing
In today’s fast-paced world, innovation in higher ed marketing is an essential trait for a successful marketing team. Unfortunately, higher education has been known for its slower pace of adoption and for often resisting change. But with approaching headwinds of...
The Transformative Power of AI in Higher Education
I think there are so many benefits to AI in higher education. Unfortunately, there is a lot of confusion surrounding this revolutionary tool. So much so that many higher ed marketers are simply keeping their distance, waiting for the dust to settle before jumping in...
More from the blog
Landing Pages for Education Marketing: 3 Tips to Win the Day
Landing pages for education marketing perform better when you apply a little business world know-how. Here are 3 ways to up your game.
Marketing Insights From Guy Kawasaki
Guy Kawasaki, former chief evangelist at Apple shares his insights into AI, marketing, and campus tours.
5 Keys to Unleash Your Marketing Team
It’s common for marketing teams to become a group of creative project “order-takers” rather than the driving marketing force of your institute. Here’s how to turn it around.