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Featured Story
Top 7 Social Media Strategies for Higher Education for Gen Z
Find out the latest social media strategies that are driving enrollment in today’s fast-paced, ever-changing landscape.
Advancement as a Revenue Driver: Strategies for Alumni Engagement
As higher ed marketers, we spend a lot of time focused on student recruitment and enrollment, and rightfully so. But what happens if we leave advancement out of the equation? What’s often overlooked is that advancement isn’t just a nice-to-have function for...
Harness the Power of Generative AI to Build Digital Watering Holes
By leveraging generative AI, institutions can engage students like never before in their digital watering hole. A "watering hole" refers to a space—physical or digital—where a target audience naturally gathers, engages, and shares information. In the context of...
Programmatic Advertising Tactics: Success Through Patience and Precision
In today’s hyper-competitive landscape, higher ed institutions need to better understand and implement a solid programmatic advertising strategy to reach their enrollment goals. Many higher ed marketers still rely on broad, outdated advertising tactics, leading to...
Aligning Marketing and Enrollment Teams for Maximum Impact
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
More from the blog
The Five C’s of Building Great Teams in Higher Ed
Explore these practical strategies for building teams in higher ed with Kathy Kissane’s five C’s for building effective marketing teams.
5 Adjustments You Can Make to Attract Mission-Fit Students
One of the most overlooked components of a good marketing strategy is your school’s mission. When you know your mission, you can find students who’re the right mission-fit for your school.
10 Critical Signs Your College or University Needs a Rebranding Campaign
In higher ed marketing, staying ahead is key. But how do you know when it’s time for a rebranding campaign? Here’s 10 signs it’s time.