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Featured Story
How Higher Ed Marketers Can Use AI to Improve Critical Thinking and Strategy
Discover how higher ed marketers can use AI to improve critical thinking, enhance strategy, and improve student recruitment.
Enrollment Growth Strategies That Transformed Defiance College
Higher education is facing enrollment challenges, but Defiance College is proving that bold, data-driven enrollment growth strategies can reverse declining numbers. With small colleges struggling to attract students, institutions must adopt new, innovative approaches...
Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers Need
Overcoming fear of AI in marketing is essential for higher ed professionals adapting to the rapid changes of generative AI. There’s a natural tendency to resist change, especially when it disrupts our confidence in how things are done. AI is evolving rapidly, and...
Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation
Higher education rebranding is more than just a fresh logo or a new tagline—it’s about reshaping institutional identity, strengthening engagement, and fostering long-term success. Many colleges face outdated perceptions, inconsistent branding, or a need to evolve in a...
How to Get Better Content from AI Tools Like ChatGPT
Are you struggling to get high-quality content from AI tools like ChatGPT? You're not alone. Many higher ed marketers face this challenge, but with the right approach, AI can become a valuable partner rather than a frustrating tool. One of the biggest hurdles I see...
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Community College Marketing Strategies: Overcoming Misconceptions and Building Connections
Discover community college marketing strategies to overcome misconceptions and build authentic connections. Learn how Jeff Ebbing uses storytelling and creativity to engage students effectively.
Mission-Fit Marketing: Caylor Solutions’ Proven Framework
Discover how Caylor Solutions’ proven “Listen, Think, Solve” framework transforms mission-fit marketing for colleges. Boost your results today!
Mission-Driven Innovation in Online Education
There is a huge need for innovation in online education. Kingswood University shows us a mission-driven approach.