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Featured Story
Scaling Trust with an AI Enrollment Funnel Strategy
Learn how an AI enrollment funnel strategy helps small colleges scale trust, prevent melt, and deliver personalized recruitment while saving time.
Higher Ed Video Marketing: Why Universities Need a Video-First Strategy
Higher ed video marketing is quickly becoming one of the most important strategies universities can use to reach prospective students in today’s digital landscape. The way prospective students consume content has changed dramatically in the past decade. Long blocks of...
The Great Recalibration: What 2026 Means for Mission-Fit Marketing
Mission-fit marketing 2026 represents a fundamental shift from the "attention race" of the last decade to a new "trust race" in higher education. We have spent years reacting to the demographic cliff, shrinking budgets, and the sudden explosion of generative AI. Many...
From Brand Awareness to Enrollment-Driven Marketing
Enrollment-driven marketing is the shift many institutions must make when traditional higher ed marketing strategy focused on brand awareness fails to produce measurable higher education enrollment growth. If you’ve been in higher education marketing long enough,...
Social Media Search Optimization: The New Conversion Engine for Higher Ed
Social Media Search Optimization is quickly becoming one of the most important strategies in higher education marketing. And yet, most colleges are still using social media like it’s 2015. Posting consistently. Tracking likes. Celebrating follower growth. All while...
More from the blog
A Higher Education Fundraising Strategy for Building a Culture of Generosity That Lasts
Discover how a proven higher education fundraising strategy can turn annual fund donors into legacy givers. Lessons from 35 years of advancement leadership.
Websites that Work Harder: Website Optimization for Higher Ed
Learn how strategic UX and AI-driven website optimization for higher ed can transform your site from a brochure into a high-converting enrollment tool.
Why Higher Ed Leaders Must “Know What They Don’t Know” About Marketing
Higher ed leadership marketing doesn’t require expertise in every tactic—but it does require asking the right questions.