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Featured Story
10 Practical Moves for an AI Strategy in Higher Education
Explore 10 practical moves for an AI strategy for higher education, with insights from the State of AI report and clear next steps for leaders.
7 Must-Have Elements for an Effective Higher Ed Homepage
Just as the first impression others have of you rests on the way you present yourself—with your handshake, your smile, and the first words out of your mouth—your higher ed homepage offers a first impression of your institution for potential students. It was Will...
The Future of Higher Ed Video Marketing: Strategies for a Mission-Fit Future
Higher ed video marketing is undergoing significant shifts as we move into the future of enrollment marketing. For small college marketing teams, this change can feel like yet another overwhelming demand on your already stretched time and budget. You know that video...
Celebrating Innovation: The Key to Higher Ed Marketing Success
What is the difference between those higher ed brands that will succeed and those that fail in the future? In a word: innovation. I can’t tell you everything that will happen in the future. In some regards, it’s very uncertain. But there is one thing that I know for...
Why You Should Create Semantically Rich Content
While the phrase “semantically rich content” may never have crossed your mind, it’s a big deal when it comes to modern content marketing success. Here’s why. Search engines, particularly those powered by artificial intelligence, have evolved beyond simple keyword...
More from the blog
One Brand, Many Audiences: Higher Ed Brand Stewardship Across Diverse Divisions
Learn how Moody Bible Institute unifies its mission and brand across divisions with practical strategies for stronger higher ed brand stewardship.
The AI Marketing Readiness Checklist for Small Colleges
Use this AI marketing readiness checklist to help your small college assess goals, data, training, and tools before adopting AI solutions.
Higher Ed Leadership Strategies: Systematize to Optimize
Explore higher ed leadership strategies from Erick Klein that help small teams systematize operations, improve focus, and drive enrollment success.