Blog
Your [Trusted] Education Marketing Source
Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
Download Now
Featured Story
Harness the Power of Generative AI to Build Digital Watering Holes
Dive into the potential of generative AI to build digital watering holes and captivate mission-fit students.
Programmatic Advertising Tactics: Success Through Patience and Precision
In today’s hyper-competitive landscape, higher ed institutions need to better understand and implement a solid programmatic advertising strategy to reach their enrollment goals. Many higher ed marketers still rely on broad, outdated advertising tactics, leading to...
Aligning Marketing and Enrollment Teams for Maximum Impact
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
Admitted Student Research: Data Insights and Unexpected Encounters
Admitted student research is a powerful yet underutilized tool in higher education marketing. By surveying your attending students, as well as students who decided to go elsewhere, you can give your admissions team additional data to help streamline their processes. ...
Strategic Communication: Identify Your School’s Why
When it comes to strategic communication, where do you begin? It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back - or even reverting back to last year's plan...
More from the blog
How-To’s Of Effective Content Marketing
Effective content marketing first identifies the story that it wants to tell, and then tailors its message to attractively tell that story to its target audience.
How to Kick-Start Your Student Ambassador Program
One amazing way to maximize your brand authenticity is to begin a student ambassador program.
Why You Should Partner With a Higher Ed Marketing Agency
As we approach the enrollment cliff, the fight for colleges and universities to stay relevant will only heat up. Partnering with a higher ed marketing agency provides colleges and universities with the expertise to elevate their brand and strategies.