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Featured Story
Programmatic Advertising Tactics: Success Through Patience and Precision
Learn how programmatic digital advertising can boost your enrollment and reach mission-fit students across your marketing channels.
Aligning Marketing and Enrollment Teams for Maximum Impact
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
Admitted Student Research: Data Insights and Unexpected Encounters
Admitted student research is a powerful yet underutilized tool in higher education marketing. By surveying your attending students, as well as students who decided to go elsewhere, you can give your admissions team additional data to help streamline their processes. ...
Strategic Communication: Identify Your School’s Why
When it comes to strategic communication, where do you begin? It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back - or even reverting back to last year's plan...
Strategic Collaborations: Advancing Higher Ed with Corporate Partners
There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...
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Need to Drive Up Student Enrollment ASAP? 5 Tips to Convert Higher Ed Leads into Applicants
You’ve been nurturing leads for months, even years leading up to this critical student enrollment deadline. Here are 5 tips to drive those applications!
Marketing to the Entire Student Life Cycle
Effective marketing thinks long-term, crafting messaging for the entire student life cycle. To do that, you’ll need everyone on board.
7 University Meta Ads Tips for Beginner Marketers
Want to get more out of your university Meta ads? Here are 7 high-yield tips for you!