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Featured Story
Aligning Marketing and Enrollment Teams for Maximum Impact
Aligning marketing and enrollment teams can drive better results. Learn new strategies for collaboration to boost student engagement.
Admitted Student Research: Data Insights and Unexpected Encounters
Admitted student research is a powerful yet underutilized tool in higher education marketing. By surveying your attending students, as well as students who decided to go elsewhere, you can give your admissions team additional data to help streamline their processes. ...
Strategic Communication: Identify Your School’s Why
When it comes to strategic communication, where do you begin? It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back - or even reverting back to last year's plan...
Strategic Collaborations: Advancing Higher Ed with Corporate Partners
There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...
How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee
Engaging Gen Z and Gen Alpha in today's higher education landscape requires creating digital watering holes where students feel connected. Unfortunately, traditional marketing strategies do not fully capture the attention of these digitally native generations as in...
More from the blog
Leading Organizational Change Through Branding
Marketing is a critical component of leading organizational change. Learn how you can drive change through branding.
5 Ways You Can Upgrade Your Fundraising Appeal Letter
It’s the giving season, so it’s time to polish those EOY fundraising appeal letters! Elevate your school’s donor outreach with these 5 proven tactics.
Building Brand Trust: Serving Freshmen and Sophomores in Your Funnel
To build brand trust effectively, Liz Rainwater encourages us to start cultivating the relationship early in the marketing funnel.